Targeting Local Searchers

Although SEM on local search verticals bears many resemblances to global search marketing, there are subtle nuances and differences in searcher behavior that you need to take into account to ensure a successful campaign. ClickZ columnist Phil Stelter is devoting his next few columns to the art of SEM for local search verticals, kicking off the series with a Q&A with MSN, specifically looking at the Search Local (beta) and Windows Live Local services. Targeting Local Audiences With Search, Part 1: MSN is packed with great advice for reaching people searching in the virtual ‘hood.

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A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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