Closing CPC Price Gap or Irrational CPC Buying

John Battelle wrote a
where he cites a recent
Blue Nile earnings statement

I have a client in the diamond industry, and he was ready to jump into the
PPC game but pulled out just before. What was his reasoning? He was concerned
with PPC fraud. But what was I worried about? I was worried about a dozen other
people, like my client, getting into PPC at the same time (i.e. Valentines Day
season). All these inexperienced people bidding on expensive keywords, doesn’t
mesh well with me. I am with Blue Nile’s CEO Mark Vadon on this one.

Related reading

A picture of Caroline Reynolds, VP of Paid Search at iProspect, giving her presentation at the CMA Digital Breakfast.
Closeup on colorful umbrella. See-through sky and sun. Abstract Color.
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