Rate Yahoo & MSN Evilness, Too

Remember Evil Or Not? That’s the site we
wrote about
last month that lets you rate how evil (or not) Google is based on current news
stories. Growing concern over evilness has allowed the site to grow rapidly into
new areas. In addition to rating Google’s evilness
here, you can now rate Microsoft’s
evilness here and Yahoo’s
evilness here.

Once again,
Ask Jeeves is in the tricky position of being left out. They aren’t considered
big enough to warrant evilness measurements. But then again, they’re probably
relieved that they aren’t considered potentially evil enough for such ratings.

Trend charts on evil are available for each company in the upper-right hand
corner of their respective sites. Google’s actually on a bit of a
C’mon. Someone please mash up Google’s stock price with the evil scale. Doing a

comparison, I see a bit of a stock price dive during Google’s evil
spike. But then again, recently both evilness and the stock prices have been

Keep in mind that Evil Or Not does NOT use EvilRank.
EvilRank, as
it’s known around the ‘plex, is an internally developed scale that Google uses
to determine the potential consequences of its actions.

Keep in mind, it’s actually EvilRank Beta. So while some might not agree that
EvilRank worked well with the China decision, rest assured that EvilRank may
improve over time and better keep Googlers out of evil’s way.

If you’re curious to know more about EvilRank, Gray Hat News managed to get
the scoop on how it works. Details
; photo below:

Interestingly, Yahoo’s Jeremy Zawodny
shared on his
personal blog how this same person recently lectured on evilness at Yahoo:

Jeremy will no doubt protest that he never actually said this person spoke at
Yahoo. Jeremy will say he was simply referring to a Yoda versus Darth Vader
PowerPoint face-off over at

Presentation Zen
. But the evidence is clear that Presentation Zen got its
photo from someone upset about Darth making the rounds at search companies.

Look closely at the slide. Notice how it says

Search your feelings.

I’ve bolded the key word, Search. This isn’t some funny, made up slide. This
is actual evidence of Darth Vader pitching evil to our gatekeepers of the web.
Why else would the word "search" be in his presentation?

Everyone will see the proof soon enough. One of these search companies will
go with the "Search Your Feelings" in the near future, and now you’ll know
exactly where it came from.

Finally, with all this attention on being evil, it’s worthwhile warning
people against trying to buy or sell evilness on the web.

Yes, there are many evilness brokers out there promising to get your EvilRank
higher through reciprocal evil trading, such as the dude in black above. But if
this is spotted, you could be severely penalized. That’s why you should make use
of the noevil attribute, to transparently signal that you are buying evil rather
than honestly earning evil the hard way.

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