Check ‘n Go Sues Google Over Keyword Trademarks

We have another lawsuit against Google for trademarks of company names being searched on. reports that Check ‘n Go is suing Google over a trademark dispute where searches can type in “check n go” into Google and up comes ads for its trademark.

Danny, Gary and Chris have written dozens of blog entries on trademark cases in search. Search Engine Watch Members can view them easily by clicking here. The most recent big case on this issue was when Google settled with GEICO but no terms of the deal are noted in that case.

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A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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