ContentAds, MSN’s New Contextual Program, To Launch This Year

MSN’s new contextual ad program now has a name, ContentAds, and a launch date
of 2006.

The name and launch date were revealed in the description of the "Introducing
AdCenter" session at Microsoft’s upcoming Mix06
conference.

MSN wouldn’t reconfirm the name and date, providing only this statement:

We recognize the strategic importance of syndication and contextual
advertising.

For more details, see my extended write-up at
JenSense.