Hot on the news that adCenter fails to support Firefox users, particularly by giving security warnings when Firefox visitors land on a page utilizing the adCenter conversion tracker, comes news that Mac users are completely excluded from AdCenter.
None of the browsers available for the Mac platform are compatible with adCenter, including the version of IE that Microsoft previously made available to Mac users.
Carolyn, an adCenter rep, stated “At this time, all advertisers must use Windows to access adCenter, but the need for Mac support is clear to us and it’s on our list for future iterations of adCenter.”
However, there is no timeline for when Mac will be supported, so Mac users could potentially be waiting many months – or even longer – before being able to utilize adCenter, depending on just how high this issue is prioritized. This problem is also something that can exclude many of the large ad agencies that tend to use Mac as their platform of choice from advertising through adCenter.