Don’t Overlook SEO for Your Podcasts

Even though podcasts are audio files, there are a number of steps you can take to optimize them so that they’re more easily found, both in general-purpose search engines and in the increasing crop of specialized podcast search engines. For tips on optimizing podcasts, see today’s SearchDay article, Search Engine Optimization for Podcasts.

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A 404 error page from South West trains, with a miniature train going round the track in the shape of the numbers 404. The text at the top reads: OOPS! Looks like you got off at the wrong stop
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