Microsoft Begins Testing Advertising In Live Products

Microsoft has announced advertising will be added to a variety of their Live products, including Office Live, Windows Live Mail and most notably, MSN Spaces. Twenty beta advertisers are included in the initial advertising launch offering a variety of creatives.

The multimarket tests include advertisements from such global companies as Coca-Cola Brazil, JCPenney Co. Inc. and Monster Worldwide Inc. and mark the beginning of providing advertisers with broader access to Microsoft’s valuable online audience. This effort will help generate revenue to provide consumers with a wide array of free and low-cost online services such as Web hosting, e-mail and Web services.

Adding advertising to MSN spaces is an interesting decision, especially when competitive services such as Blogger are not only ad-free, but provide tools for bloggers to earn revenue through easy implementation of Google AdSense. However, bloggers will be relieved to learn that initial advertising in MSN Spaces is limited to Australia and Italy at this time.

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