Growth in Ad Spending Led by Internet in 2005

Advertising on the Internet increased by 23.3 percent in 2005, compared to the previous year. The data are from preliminary figures released by Nielsen Monitor-Plus.

Overall, the 2005 ad spend increased by 4.2 percent over the previous 2004 figures. Growth was led by spending on the Internet with 23.3 percent growth, Spanish-Language TV with a 16.9 percent increase, and cable TV with an 11 percent rise in spending. Local and national consumer magazines experienced a rebound over previous ad spend shares while network TV, local newspapers and network radio experienced little growth.

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