The Problem with Earth Day: No Meal

Last year I covered an interesting effort by Organic Valley Farms to align itself with Earth Day (and give the holiday a plug as well) by offering free, downloadable “Earth Dinner” playing cards. Here’s a detail from my deck:

earth dinner.jpg

Very well designed, fun to look at and hold.

I’m glad to see the company (actually a non-profit cooperative) is reprising the effort this spring. You can download the cards at

“What’s wrong with Earth Day is it doesn’t have a meal attached to it,” director of marketing Carrie Branovan told me. “Every holiday has to have a meal.”

Can’t argue with that.

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