Measuring the Quality of Blog Advertising Campaigns

A new study from Receptional suggests that Google’s PageRank and the cost of an advertising campaign are particularly bad indicators of the effectiveness of a campaign. In fact, using Page Rank alone as an indicator of quality typically generates a worse return on investment than running a campaign at random.

The best indicator? Genre of content. Imagine that—relevance matters! More on the study, including a link to the full report (free; no registration required) is available here.

Related reading

youtube and child safety: is the service doing enough?
Google / YouTube and brand safety: What's next?
lessons learned from launching 100+ campaigns
Amazon Advertising, Prime Pantry