China Search Market Usage To Expect Decline In Growth

Shak informed me about this article that shows the growth of China’s search engine market is expected to slow down over the next 18-months. Edward Yu, CEO of Analysys International, blames the expected decline in growth of search usage to “poor user experience, unstable advertising effects, and some irregular channel operations.”

The China search market is considered to be in the “initiation stage,” and the search results do not meet searchers’ expectations.

According to Analysys International’s research of 1500 samples, only 20% search engine advertisers obtained results that exceeded their expectations, while about 29% didn’t get the results they had expected and were considering reducing or suspending their search engine marketing expenses.

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