Selling Google’s Ads


The World According to Google
from Sales & Marketing Management magazine
talks to various execs from the Moneyplex, Google’s sales side, about pitching
their wares.

Interestingly, the article takes angle that rather than there being a
church-and-state divide between the Moneyplex’s ad folks and the Googleplex’s
engineering teams, people are said to work side-by-side to help produce a
product they hope will serve customers and advertisers alike.

Well, maybe. I get the impression that what the article really means is
that technical people who develop ad products and ad sales people who sell
those products work alongside each other. The editorial teams don’t, to my
knowledge.

Overall, not a lot you probably didn’t already know about Google here, but
it’ll give anyone a few more quotes plus some nice pictures of executives.

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