PPCAdware Said To Generate Fake Clicks On Yahoo Search Marketing Ads

Adware Said To Generate Fake Clicks On Yahoo Search Marketing Ads

Ben Edelman lets us know about his latest study,
The Spyware – Click-Fraud
Connection — and Yahoo’s Role Revisited
, which looks at how adware is said
to be generating fraudulent clicks on Yahoo Search Marketing ads. Adware vendors
are said to be placing Yahoo ads into
their programs, which then generate clicks without the computer user being
involved. Ben
has documented several examples of this, including full packet logs, annotated screenshots, and videos.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y