Daily SearchCast, April 4, 2006: Measuring Relevancy Through Ego Search; Is Your Adware Making Fraudulent Clicks?; When To Say No To Nofollow; Newpapers Shouldn’t Hate Search & More!

Today’s search podcast covers whether ego searches are good for
measuring search relevancy; automated click fraud; when and when not to use the
nofollow attribute on links; why newspapers shouldn’t fear search engines;
Google’s new Related Links service for site owners more!

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