of Google Real Estate are simply what we’ve
Google Base results flowing into regular Google. But it’s interesting to see how
Google’s delivering on the promise of Google
Base as the engine that drives a variety of vertical search engines, plus
how it’s skipping the step of creating standalone sites for each vertical. I
think those will still come, but the current moves that underscores what I’ve
been saying to marketers for ages now — pay attention to vertical search.
longer version of this post, I do a closer look at things such as:
- What exactly vertical search is and why we call it that
- How vertical search is part of the third generational jump to improve
- Why the latest Google Base integration is part of the
tabs / vertical
creep change marketers must understand
- How Google Base will remain the master submission site for future
verticals on Google, as I
You can expect to hear about more Google vertical search services that don’t
exist as standalone sites, as
Google Careers! Google Confusion! The UI Madness Continues previously from
me covers more. Now Steve Rubel blogs about
Autos, and as Nathan Weinberg rightly
points out, there’s a variety of other verticals you’ll likely see pop-up.
Meanwhile, there are people going to Google Base directly, and Hitwise has new
stats up showing where they head after that (most to shopping sites).