Klipmart Saddles Up Its Own ‘Digital Upfront’

Here’s a nice follow-up to our recent story about Heavy.com trying to institute a pre-emptive “digital upfront” in hopes of stealing some TV money from the gluttonous broadcast spending spree in New York this month.

Klipmart says it’s undertaking an “initiative to put online video into the mix of the traditional television upfront.” The effort is to be led by Cory Treffiletti, until recently the engagement architect at Carat Fusion.

Here’s Treffiletti’s statement: “With the continued penetration of broadband, we offer advertisers the ability to take advantage of the online medium as they plan their TV buying.”

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