Yahoo to Reduces U.K. Agency Search Ad Commissions

Netimperative reports that Yahoo Search Marketing is reducing the commissions they give U.K. third-party search ad agencies from 15% to as low as 5%. Starting July 1st, Yahoo will offer a 5% discount “on total monthly gross spend to agencies spending from £20,000 to £79,999 per month on advertising on Yahoo! search.” Advertisers who spend more than £80,000 will earn a 10% commission.

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