Privacy Concerns Over Free Google Wi-Fi & Plans To Expand To New Cities

Poor old Google. No matter what they do, there’s always some preexisting privacy
issue they suddenly get blamed for. This time it’s over the plans to support
free wi-fi access in San Francisco with ads and how that means people will be
tracked across the city.

Wi-Fi plan stirs Big Brother concerns
from the San Francisco Chronicle looks
at the issue. Google says location data would be deleted after 180 days. Privacy
advocates worry that government officials could demand this “treasure trove” of
data to track people.

To use the Google service, you’d have to log into your Google account. Voila!
That would mean Google knows who and where you are, since the wi-fi access point
you tap into will have a known geographic location. Of course, you use the paid
version from Earthlink, you give them a credit card, log into your Earthlink
account. Voila! Exactly the same issue.

In fact, any fee-based wi-fi service you’ve used knows who you are. These
services have existed for years and just like Google’s service, know what
locations you’re logging in from.

I don’t know how long they keep this data, but that’s also because I’ve not seen
any articles on the topic — just like I seldom see articles about ISP having
records of what you search for. Instead, it’s Google and search engines in
general that get the focus.
Protecting Your
Search Privacy: A Flowchart To Tracks You Leave Behind
has more on this.

Don’t get me wrong. People should definitely be concerned about such issues, and
it would be great to have better laws to protect us. But they need to consider
the ISP angle, as well.

Meanwhile, while Google
said back in
October that it had no plans to do free WiFi outside San Francisco, Om Malik
points out
that Earthlink’s CEO says the two companies are looking to do a second city now.

EarthLink, Google
discuss bid for second muni network
from Dow Jones has more on that, along
with Google reiterating that it doesn’t plan to expand beyond the San Francisco
Bay Area.

Related reading

top skills PPC paid search SEM 2019
google search algorithm updates 2018
google ads conversion rates by industry
search industry news trends 2018