PPCYahoo Denies Scandinavia Testing

Yahoo Denies Scandinavia Testing

In a follow-up to last week’s post, Yahoo has said they aren’t testing a new system in Scandinavia. Without giving details about the new system, they say it’s still expected to be unveiled in the second half of this year. Here is the statement they sent:

As we’ve said in the past, Yahoo is working on a new search advertising interface that will provide businesses with a more powerful, easier to use advertising experience. We plan to introduce the new interface during the second half of this year.

For background on the rollout rumor, see our earlier post here. For background on the system, see our forum thread from last August here.

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