PPCTime Warner Cable Can Auction Off TV Ads

Time Warner Cable Can Auction Off TV Ads

Reuters reports that Time Warner Cable currently has the ability to run AdWords like auction based selling for its video-on-demand channels. Time Warner Cable Chief Executive Glenn Britt said, “We can start doing what Google does — auctioning off spots.” Reuters provides an example; A “car manufacturers or dealerships could bid to put their ads on the television screens of viewers who favor the Speed Channel.” For other discussion on auctioning off TV spots, see Danny’s blog entry from last week named The Future Of AdWords For TV?.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y