A Wall Street Journal article reports that eBay is in talks with both Yahoo and Microsoft to see which one (or possibly both) is a “worthy ally” to compete against the all-mighty Google. Currently eBay spends a ton on Google AdWords, pretty much any search you do on Google, you get an ad for eBay in the sponsored results. Google also is a heavy indexer of eBay content in the organic results. This all leads to tons of referrals to eBay’s content from Google. The issue is, Google is now competing with eBay on several fronts, including a PayPal alternative, online auction service and Google’s other services such as Froogle and Base together lead to a huge competing e-commerce portal. Hence the need for eBay to make some changes in the future. The article at the WSJ has a nice write up with the details here.
Related reading
IWD 2018: Eight SEO ladies give their advice on being a woman in search
In honor of International Women’s Day 2018, we wanted to highlight the perspectives of women working in SEO, and how – if at all – they think gender affects the industry and the work that they do. Search Engine Watch spoke to eight successful ladies in SEO to find out their thoughts and advice on being a woman in SEO.
Ranker: How to make a Google algorithm-proof website
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. One site believes it has found the formula.
Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.
Pricesearcher: The biggest search engine you’ve never heard of
If you ask Siri to tell you the cost of an iPad near you, she won’t be able to provide you with an answer, because she doesn’t have the data. Until now, a complete view of prices on the internet has never existed. Enter Pricesearcher, a search engine that has set out to solve this problem by indexing all of the world’s prices.