Ask.com Chief Steve Berkowitz Jumps Ship To Microsoft’s MSN

Steve Berkowitz, head of Ask.com and the man who has helped steered that
service to new successes, has been hired by Microsoft to run its online business
group.

Steve will be senior vice president of MSN’s Online Business Group. Microsoft
says:

He will be responsible for running the Online Business group, which
includes include MSN.com, MSNTV and MSN Internet Access programming,
advertising sales, business development, and marketing for Live Platforms, MSN
and Windows Live. This team?s mission is to deliver world-class go to market
leadership, that wins customers to our services and builds a world leading
advertising business. The responsibility for the monetization of our Live
Platform, MSN and Windows Live assets is owned by this team, and includes
end-to-end management of the online P&L.

Steve is

currently
CEO of IAC Search & Media, which encompasses Ask. His start date
with MSN is May 8. The New York Times

reports
that Steve’s job at Ask is now being assumed by IAC Search & Media
president Doug Lebda.

The news of Steve’s hire was sent out to MSN employees on Friday with this
announcement from Kevin Johnson, Microsoft’s copresident of the platforms &
services division:

I am pleased to announce that Steve Berkowitz will be joining the Platforms
and Services Division (PSD) as Senior Vice President, Online Business Group,
reporting to me. Steve succeeds David Cole, who will begin his leave of
absence in May.

Most recently, Steve was the CEO of Ask.com, a division of
IAC/InterActiveCorp. At Ask, Steve is credited with building the management
team that orchestrated the turnaround of Ask.com, grew their user base,
increased customer satisfaction, and gained share in the search market over
the last year.

Steve is an accomplished senior executive with a rich skill set, including
consumer brand building, media, marketing, operations, people management,
finance, and technology. He also brings a great blend of start-up and high
growth business experiences. Prior to joining Ask, Steve was the President and
COO of IDG Books, where he successfully built a consumer brand by expanding
the "Dummies" series of books to cover topics ranging from C++ to pet care.

Steve?s management experience, deep functional knowledge of the search and
Internet space, and understanding of both the offline and online publishing
worlds make him a great choice to lead the Online Business Group. He is a
proven leader, and is excited by the opportunity to take the assets we?ve
built in MSN and drive our software + services vision forward.

Steve will start this assignment on May 8th. David Cole and I will work
together to ensure a smooth transition to Steve.

Please join me in welcoming Steve to Microsoft, and thanking David for his
contribution to the company and to MSN.

Regards,
Kevin Johnson
Co-President Platforms & Services Division

I won’t go into more depth on the move right now as it’s the weekend, and I
almost never work weekends. But I had to check my email today, saw the news from
Microsoft and wanted to get something up quickly.

In short, I think it’s a great win for Microsoft. Steve knows what it’s like
to be an underdog in the search space and fight your way back onto the radar
screen. My main reaction really is why stop at Steve? Microsoft should have
bought Ask long ago.

As I wrote before about the current
search wars,
Microsoft entered the battle against Google and Yahoo from square one. When it
took on Netscape (and other players), it at least

acquired
technology rather than try to start from scratch.

Want to comment or discuss? Visit our Search Engine Watch Forums thread,
Ask.com
Chief Berkowitz Heads To MSN
.

Related reading

death of flash
labour search results
Global-Snapshot-Jan-2016
On_The_Rise_Infographic