Daily SearchCast, April 27, 2006: Mainstream Media And SEO; Does Google’s Brand Factor Make It Seem More Relevant; New Microsoft Certified Spam Tools & More!

Today’s search podcast covers the Washington Post looking at search engine
optimization; Google’s results rated as less relevant if the Google logo is
removed; Microsoft certifies some tools that can be used for search spamming and more!
SearchReturn editor Detlev Johnson
sat in for Danny Sullivan, who is away this week.

Tune-in by listening to this
MP3
file
, listening via WebmasterRadio
at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our
Odeo channel or through
iTunes via this

link
(or use alternative iTunes instructions explained
here) or
though our Yahoo Podcasts

channel
. Need more help tuning in live or finding the chat room? See the
Daily
SearchCast FAQ
.

Below are links to items discussed:

Related reading

Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.
Shift London
471de69559512ff4f56b896ccedc6389