The Importance of Measurement to Successful SEM

Anyone running a search marketing campaign and not taking advantage of the wealth of analytics tools available to track and measure results is literally driving blind, writes Shari Thurow in today’s SearchDay article, Multichannel Metrics: Managing the Sea of Data. What to measure? How to best use the data without getting overwhelmed with numbers? Read on.

Related reading

The word PREPARED is written on a blackboard with the UN crossed out. A hand is underlining it.
A hand holding a transparent piece of plastic or glass, with the Google logo superimposed onto it.
Simple Share Buttons