Second TV Blitz Stars Chief Scientist Guru, Apostolos Gerasoulis

ClickZ reports that will be launching its second set of “post-Jeeves campaigns” today (see 1st set here). In these TV campaigns, you may notice that one of the founders of Teoma, the technology being used to power, Apostolos Gerasoulis will be the main star.

Reportedly, Apostolos will be searching for “pimped out cars” in and find results that use words such as “tight” or “phat.” This would demonstrate to the TV viewer that “understands concepts” whereas other search engines may not. The ClickZ article describes a couple other TV commercials’s top scientist leads in; I can’t wait to see them.

Postscript: Just spotted the TV commercials posted at check it out!

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