Google Not Tops In South Korea

Google fails to make inroads in South Korea
from the Associated Press is a
interesting look at how there’s at least one country where Google is not tops or
a major player: South Korea. Instead, the human-based
Naver service remains far-and-away the most

It’s the one exception I know of where a question-answering model has
succeeded and thrived, compared to those
run by Google and
. The relatively small slice of the web in Korean, along with
apparently poor automated search technology initially, has allowed Naver to

The story touches on Google’s efforts in the country, including the
Google Bus
that was sent around. You’ll find more about Naver from us here:
An Internet
Search Company Hotter than Google? A Profile of Korea’s NHN and

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