Google Not Tops In South Korea


Google fails to make inroads in South Korea
from the Associated Press is a
interesting look at how there’s at least one country where Google is not tops or
a major player: South Korea. Instead, the human-based
Naver service remains far-and-away the most
popular.

It’s the one exception I know of where a question-answering model has
succeeded and thrived, compared to those
run by Google and
Yahoo
. The relatively small slice of the web in Korean, along with
apparently poor automated search technology initially, has allowed Naver to
succeed.

The story touches on Google’s efforts in the country, including the
promotional
Google Bus
that was sent around. You’ll find more about Naver from us here:
An Internet
Search Company Hotter than Google? A Profile of Korea’s NHN and Naver.com

Related reading

digital detox on holiday
global evolution
eeg
site stats
Simple Share Buttons