With Google over at Google Blogoscoped gives me a chuckle for a variety of
reasons. It shows an ad from BMW saying "The Search For Yourself Doesn’t Run On
Google." The irony! It comes after BMW was banned by Google briefly plus after
Pontiac tapped into the Google brand to sell cars. Specifically:
Welcome Back To
Google, BMW — Missed You These Past Three Days covers how Google banned BMW
Germany for spamming, knocking it out of the index for a few days. I’m sure the
ad is just a coincidence, but it’s sort of funny to see a pseudo-slam against
Google following on this.
"Googles" Pontiac covers how Pontiac embraced the Google name, with Google’s
permission, to help push its cars by tapping into the Google brand positively.
Now here’s BMW using the Google brand I’d say negatively to push its
motorcycles. And you’ve got to wonder if they got (or needed) permission to use
the Google name (it’s only the name used, not the trademarked logo).