A Closer Look at Behavioral Advertising

Behavioral advertising is getting a lot of buzz lately, particularly as rumors of behaviorally targeted search advertising programs gain more traction. While none of the major search engines currently offer behavioral targeting, all are almost certainly developing programs that will likely be rolled out within the next year or two. But there are several other advertising networks that offer behavioral targeting today. Want to know more? Read on for Jennifer Slegg’s overview of behaviorally targeted ads in today’s SearchDay article, What’s the Buzz Behind Behavioral Advertising?.

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