Below, a recap of
stories posted today to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged
Today From The SEW Blog…
- Semel To
Microsoft: "You Have No Chance"
The Financial Times has an article with a quote from Yahoo’s CEO, Terry Semel,
saying "My impartial advice to Microsoft is that you have no chance." Ouch!
Semel continues by stating that "the search business has been formed," in
response to rumors that Yahoo and Microsoft were to partner or merge. Semel
did say that he did discuss with Microsoft the possibility of Microsoft
"co-owning some" of Yahoo’s search. But Semel said that it would not be a wise
move to sell "your right arm while keeping your left." Microsoft just does not
seem to be getting much love these…
SearchCast, May 11, 2006: Google Trends For Researching What’s Hot & What’s
Not; Google Co-op, Google’s Big Time Tagging Experiment; Complaints Over
Commission Cuts & More!
Today’s search podcast covers new Google products unveiled during yesterday’s
Press Day, including the hot research tool Google Trends, the "freaky weird"
mass tagging system of Google Co-op, Google Gadgets for your desktop and a
coming Google Notebook. Also a look at Google issues with a click fraud
settlement, pushback on cutting commissions and more! Tune-in by listening to
this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at
2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via
this link (or use alternative iTunes instructions explained here) or though
our Yahoo Podcasts channel. Need…
Co-op’s Subscribed Links In Action
I had one of my developers at my company work on a dynamic implementation of
the Google Coop Subscribed Links product for my site, the Search Engine
Roundtable. I wanted to keep it simple, so I had him design it that when
someone searched on a keyword phrase that matched any of the keywords in my
category archives, it would show a "Subscribed Link" in the SERPs. To see it
working yourself, you will need to subscribe to my Subscribed Link and then
search on specific keyword phrases….
Seller Advantage Program" Taps Yahoo for Buyer, Seller Data
Prudential Real Estate is offering a new program as part of its existing
marketing relationship with Yahoo Real Estate called the ?Online Seller
Advantage program? (OSA). It?s designed to let sellers? agents convey market
information to their clients (?real-time updates?) via email. Sellers will be
able to receive a range of consumer-related and competitive market data….
- A Closer
Look at Behavioral Advertising
Behavioral advertising is getting a lot of buzz lately, particularly as rumors
of behaviorally targeted search advertising programs gain more traction. While
none of the major search engines currently offer behavioral targeting, all are
almost certainly developing programs that will likely be rolled out within the
next year or two. But there are several other advertising networks that offer
behavioral targeting today. Want to know more? Read on for Jennifer Slegg’s
overview of behaviorally targeted ads in today’s SearchDay article, What’s the
Buzz Behind Behavioral Advertising?….
- Google Maps
Marriage Proposal Or Not?
Nathan Weinberg reports that someone has proposed to his girlfriend via Google
Maps. If you take a look at the this roof top in Google Maps, you will notice it
reads, "Will U Marry Me." But the true question is, was this meant for a fly
over via plane or helicopter or was it meant to be a proposal via Google
- Google &
Yahoo Are Challenged In Mobile Search Space
A Wall Street Journal article reports that InfoSpace, amongst other startup
search engines, are providing a challenge for Google & Yahoo in the mobile
search space. I believe both Yahoo and Google are taking mobile search very
seriously. The market is still extremely new and there is a lot of opportunity
for startups to make key partnerships with the carriers….
NetworkWorld Talks With Raul Valdes-Perez, CEO of Vivisimo & Clusty
Gary Price points to a NetworkWorld.com interview with Vivisimo CEO Raul
Valdes-Perez, of Clusty Search. Clusty uses clustering technology to provide
results. The NetworkWorld author was convinced, during his interview with Mr.
Perez, that Google/Yahoo/MSN provide "incomplete results." Is clustering the
future of search? Give Clusty a try for yourself. Also, for past articles at
Search Engine Watch on Clusty click here….
Commission Woes In Sweden, Australia
Over the past few months, Google’s been trying to reduce or eliminate commission
on its ad products in countries where they are offered (North America, notably,
has never had them). Now there are some news reports that the plans aren’t well
received Down Under and in Sweden….
European Flights On The Move
Stuck in a European airport and looking for a cheap flight while on the move?
Skyscanner has got a new tool for you — a mobile-friendly version of its site,
AdWords Traffic & Cost Estimator
Google AdWords has finally launched a standalone tool where advertisers can
get traffic and cost information for keywords without needing to login to their
AdWords accounts to do so. Data included in the results are keywords/minimum
bid, maximum CPC/predicted status, search volume, estimated average CPC,
estimated ad positions, potential clicks per day and potential cost per day….
Files Complaint To Block Google Click Fraud Settlement
One Google advertiser is making a very formal rejection of the proposed
Google click fraud settlement — he’s filed a complaint to try and block the
agreement, and this before notifications from Google have even gone out….
Spending Continues to Grow
During the Dot Com Boom, many companies planned their online revenue models
around free services supported by advertising, and for many, this model didn’t
pan out because many traditional ad agencies – and their big brand, big spend
clients – did not embrace the online advertising opportunities available at the
time. However, a new article from CNET reports on the current status of online
advertising, including how it has cycled back to a point where many new services
are expected to be supported through online advertising and where big brands are
a major part of the expected growth of online…
Destination Guides: Not Much There — Yet
A part of Google Co-op, "Destination Guides" was promoted as ?Google City
Guides? at Google Press Day today. And while everything about Co-op has been
officially qualified as a ?work in progress,? this is something of a
disappointment ?- as are many of the content areas and the general
user-experience of Co-op. Danny has a more complete write up of Co-op here.
Co-op is an ambitious project, not unlike Base, to create verticals, add
structured and user-generated content and make the search experience more
personalized. If you want to create your own "vertical search engine," which is
one of the…
- My Big Fat
Google Press Day 2006 Round-Up
We’ve blogged a number of items out of Google Press Day today. I wanted to recap
them below, along with coverage from across the web that’s beginning to flow in.
I’ll likely update this page over the next day, as well. New items will be
posted below old stuff and flagged, or we’ll do postscripts, to help those who
keep checking back. Let’s go!…
Co-op: Add Your Own Vertical Search To Google
Google said it would have a health-related announcement at today’s Google Press
Day — but no, it’s not Google Health. Instead, it’s Google Co-op, a way for
people to create specialized search engines by tapping into the main Google
index or the option for searchers to pick preferred vertical search providers to
show up in Google OneBox results. Yes, health information is one of the new
features — but this is more than Google Health. This is Google making a giant
and somewhat perplexing leap into mass tagging….
- Fun With
Danny just posted about Google Trends, a service of Google that shows you search
volume trends over time for a keyword or for multiple keywords. I thought it
would be fun to ask Google Trends which search engine, of the top four, is the
most popular, in terms of search volume. So I queries Google Trends for Google,
Yahoo, Ask Jeeves, MSN (keep in mind ask jeeves is now ask.com). I also thought
it would be fun to pin Apple vs. Windows vs. Linux. So let’s see what Google
Trends had to say……
Trends: Peer Into Google’s Database Of Searches
Now live via Google Labs is a new Google Trends service, announced today as part
of Google Press Day. The service allows you to tap into Google’s database of
searches, to determine what’s popular. For example, do a trends query on cars,
and you can see the volume of queries over time, by city, regions, languages and
Notebook Comes Next Week
Announced today as part of Google Press Day is a new Google Notebook service to
go live via Google Labs next week. The service will allow you to add notes to
search results, which in turn can be saved into one or more notebooks. Notes you
make about a site also will show up when you visit those sites, similar to how
the A9 Your Diary feature works. Yahoo and Ask also offer the ability to add
notes associated with search results….
- New Google
Desktop Beta Features Google Gadgets
The Inside Google Desktop blog announced the release of a new version of Google
Desktop. The new version’s main feature are Google Gadgets, some of the many
widgets include Weather Globe, Google Calendar and many more….
Other Things We Read, Didn’t Blog But You Might Want To Read…
Google Paid Search: Time for the Broom, Smart-Keywords
Notebook Screenshots, Google Blogoscoped
Da Vinci Code and Google SERP, Hitwise
Google uses clout to free hens, San Jose Mercury News (Fly, Be Free,
Brother. Google liberates eggs).
Study: Bulk Of Shoppers Still Buy Offline, Research Online, MediaPost
VimpelCom, Google To Launch Joint Project In Russia, Morningstar
THK’s Leadership Resignations to Usher in Stronger THK Integrations?,
Search Engine Lowdown
- Think Partnership CEO
Resigns, Again!!!, Threadwatch
turns to Washington for help on China, Reuters
Local Search for Smaller Marketers, ClickZ
- 25 Things I
Learned on Google Trends, Micro Persuasion
Microsoft: Let’s Make More Deals, BusinessWeek
Google uses clout to free hens, San Jose Mercury News
- Rumor: Yahoo
Acquired Jotspot, TechCrunch (hey, if so, cool. we use it here at SEW).
- These are a Few of
My Favorite Myths, SEOmoz
- The 5 minute Link
Value Test – 6 Link Quality Indicators, Stuntdubl
SEO: An Hour a Day, ClickZ
Jesus Loves Web 2.0: eBible, TechCrunch
Latest Search Trend: Less Than Optimal, MediaPost
- How to Get the
Links You Need – Doing the Math on Link Building, Stuntdubl
New Microsoft Center dedicated in Fargo, AP
Analysts Still Search For Read On Google, Investor’s Business Daily
- How to
Use Google Co-op, Google Blogoscoped
Would A CPA/ PPC Model Beat Click Fraud?, Adotas