Get Your SEW Subscribed Link For Google & Resources On Making Them

Doing some searching over at Google and want to keep up on the latest search
news? Now you can, direct from us. After struggling with the
I’ve finally got a subscribed link working for Search Engine Watch. You’ll find
it here.
Just add that link to your own profile, and you’re good to go.

Currently, the subscribed link brings back custom news headlines about search
for the following queries:

Hopefully later, I’ll find time to post some instructions explaining what I
did, which may help others get going who aren’t programmers (I’m certainly not).
But if you use a Movable Type
blog, here’s our source
XML content
that we give to Google. Many people who play with Movable Type
tags should be able to understand from the code how I’m generating a top three
list for various categories on our blog without using any programming. There’s
definitely better ways to do this and trigger more automated creation, but this
is working for me now.

I hope to expand the list soon, especially to broad match so that if you did
a search for something like “google information,” our headlines would still kick
in. Unfortunately, all the regular expression attempts I’ve tried based on
Google’s instructions have failed, such as:


I’m sending them a note
to see if I can get that part cleared up more.

Meanwhile, congrats to Barry for being among the first new additions to the
Google Subscribed Links Directory.
I’m also going to return with some more information on how you might get in,
from talking with Google during my visit there yesterday.

Here’s the short answer. Get a subscribed link up NOW! Make it something
dynamic — not just a “Hello World” implementation but something useful.
Submit it to
Google and promote it to everyone you know. Fingers crossed, if it’s something
that helps spotlight how subscribed links work and you’re showing good sign-ups,
that will increase the odds of getting in.

Need more help? Google’s got a new
list of resources
just posted. It’s sparse at the moment but will grow.

Want to spread the word about your new subscribed link? We have an unofficial
guide to subscribed links going here on our Search Engine Watch Forums:
Google Subscribed Links List

That guide is listed off the Google resource list above, so people will be
checking it out. Get yourself added to the list or post subscribed links you’ve

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