I reported at SER the other day that Google AdWords has added a new option under the campaign settings to allow you to select standard or accelerated delivery options. Standard ad delivery spreads your ad impressions throughout the day, in order to not use up your whole daily budget right away in the morning. The accelerated ad delivery option doesn’t hold back, it just continues to display your ads, until your budget is all used up. There are more details on this new feature at the AdWords Help site.
Want to discuss? Join our forum thread named Changes in the Google Client Center Budget Options.
Related reading
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Six most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Penguin 4.0 is finally here, Google confirms
After a couple of years waiting, and various algorithm fluctuations described as 'normal turbulence', Google has finally confirmed today that it's Penguin algorithm update is rolling out in all languages.
12 companies hit with a Google manual penalty
Just in case you're ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise.
