Searcher Behavior: An SEOs Perspective

Shari Thurow has a new ClickZ article live named Analyzing Search Behavior for SEO, which looks at searcher behavior from the SEO’s perspective. She defines the different modes of search behavior that include; Berrypicking, Querying, Refining, Expanding, Browsing/surfing, Pogo-sticking, Foraging, Scanning (eye-tracking) and Reading. Shari goes deep into a paper written by Marcia J. Bates in 1989 named Berrypicking, for the inspiration of Analyzing Search Behavior for SEO.

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A picture of a spider diagram drawn in red marker in the foreground, with the word SEO in the middle and other terms leading off it: marketing, keywords, strategy, metadata, design, backlinks, intuitive. A blurred person in the background is holding the marker, writing the diagram on what appears to be a clear glass pane.
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