Search Engines Using Search Ads To Promote Themselves

In the past week or so, I have been reporting on the different ways search engines use search ads to promote their own search engine. I have spotted bidding on Google for “pimped out search engine,” which is part of their marketing speak of the TV commercials. I have also spotted Yahoo using Google AdSense to promote Yahoo Search products.

Search engines like MSN come up in Google AdWords for a search on search engine, MSN and Google come up in Yahoo Search for a query on search engine also. But at this time, none of the search engines are paying MSN or for ads on their networks for the keyword phrase “search engine.” It is also interesting to note that Google and MSN do not rank themselves in the number one position organically for the keyword phrase “search engine,” only and Yahoo do that.

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