Search Headlines & Links: May 24, 2006

Below, a recap of
stories posted today to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged
separately:

From The SEW Blog…

  • Daily
    SearchCast, May 24, 2006: Windows Live Local Gets UK Images & Easier Map
    Sharing; Is That Site In Your Search Results Safe?; A Spam Detection Tool; A
    Search Marketing Magazine Arrives & More!

    Today’s search podcast covers Windows Live Local getting new UK images and
    easier ability to share mapped points, Microsoft’s many shopping moves, a new
    tool to detect if a site in search results is "safe" or not, Ask’s smart
    answers for stock searching; a tool to help tell if you are spamming search
    engines; a search magazine makes its debut and more! Tune-in by listening to
    this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at
    2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via
    this link (or use alternative iTunes instructions explained here)..
     
  • Mid-May
    2006 Search News Recap Posted

    If you’re a Search Engine Watch member (thank you!), the latest edition of
    Search Engine Update newsletter has been posted. It recaps top stories in
    search from the first part of this month….
     
  • New
    AdWords Layout Being Tested?

    I reported at the Search Engine Roundtable this morning that people are
    noticing a new layout for the AdWords ads on the Google search results page.
    The new layout shows two ads at the top and four ads at the bottom of the
    results. There are currently no signs of ads on the right hand side of the
    page. You can see an image of the ad at my blog by clicking on the image. I
    started a rumor that possibly Google is saving the right hand side for Ask.com
    zoom like features (i.e. refine search, etc.) but that is…
     
  • Larry
    Page Video Interview

    Channel 4 interviewed Larry Page and the video is available by clicking here.
    He discusses that artificial intelligence will play an important role in the
    future of search. He also answers questions about China and privacy concerns.
    Watch the video at Channel 4 News….
     
  • Ask.com
    Shows Off More Smart Answers

    Gary Price, Director of Online Information Resources at Ask.com, writes at the
    Ask.com Blog about some of the stock related smart answers. Gary details how
    Ask.com is able to give you the answer to your query quickly. Some stock
    examples Ask.com gives you include; Stocks AMR, Ticker Symbol Sirius, CSCO,
    Stock Quote Pepsico. But this also works well for more investor researcher
    like questions such as; Market Capitalization KO (Coca-Cola), Outstanding
    Shares Fedex, Price Earnings Ratio GE, or Nike stock. Personally, I have set
    Ask.com to be my homepage months ago. I use it often when I want the quick…
     
  • Yahoo’s
    Annual Meeting Of Stockholders Tomorrow At 1PM (EST)

    Yahoo is hosting the Annual Meeting Of Stockholders tomorrow at 1pm (EST). You
    can enroll for the meeting by clicking here and providing your email address.
    Once enrolled you should receive electronic delivery of the proxy statement,
    annual report, and related materials. More details at the Investor Events
    page….
     
  • Search
    Engines Using Search Ads To Promote Themselves

    In the past week or so, I have been reporting on the different ways search
    engines use search ads to promote their own search engine. I have spotted
    Ask.com bidding on Google for "pimped out search engine," which is part of
    their marketing speak of the TV commercials. I have also spotted Yahoo using
    Google AdSense to promote Yahoo Search products. Search engines like MSN come
    up in Google AdWords for a search on search engine, MSN and Google come up in
    Yahoo Search for a query on search engine also. But at this time, none of the
    search engines…
     
  • Search
    Marketing Standard Hits The Newsstands

    I reported last week that the new search marketing magazine, the Search
    Marketing Standard was delivered to over 15,000 people. Danny first mentioned
    this magazine back in April, and now it is here. The first issue has a lot of
    nice beginner style articles on SEM as well as some news related coverage from
    the industry. The next issue is expected by the end of August with the cover
    story being "Search Engine Marketing and Web Site Usability – a Winning
    Combination."…
     

  • Microsoft Talks Shopping

    Last week I briefly introduced three of Microsoft’s e-commerce initiatives:
    MSN Shopping, Windows Live Shopping, and Windows Live Product Search. This
    week I talked with Jim Barr, GM of Microsoft’s Shopping and Marketplaces group
    for a little more insight. Here’s an excerpt: ?Search is very important. Half
    of the shopping starts in search. 15-25% of all searches go to a shopping
    site. MSN search will not win unless we are good at commerce search. That?s a
    strong reason why we invested.? ?Windows Live Product Search goes on the
    presumption that the audience wants to see as much selection as possible….

     
  • Search
    Spam Detection Tool: How White Hat Is Your Web Site?

    Nathan Weinberg spots a tool named Search engine spam detector. The tool looks
    at a particular URL and classifies what elements on the page may raise a spam
    flag at a search engine. So let us test it out on the SEW Blog, shall we?
    :)…
     
  • Google
    Behind Others On Catching TechMeme’s New Name

    SEOMoz reports that Google has been having issues ranking and indexing
    TechMeme.com, the new name for TechMemorandum. Yesterday, Google did not rank
    TechMeme.com for its own name Techmeme, a classic sign of what is called the
    Google Sandbox. Rand also noticed that Techmeme.com was not indexed at all.
    Today, this morning, the new name seems to have been indexed and is now
    ranking #1 for the Techmeme name. This only happened after Adam Lasnik,
    MiniMatt, took a look at Rand’s post and refused to comment on "specific
    sites." It is also important to note that Ask.com, Yahoo and MSN all…
     
  • Windows
    Live Local Adds Traffic and Sharing

    Yesterday some people spotted Microsoft?s roll out of aerial photography in
    the UK (and Canada). That was part of a set of new enhancements to Windows
    Live Local that were more fully introduced this morning. (TechCrunch does a
    nice run-down.)…
     

  • Leveraging Brand and Non-Brand Search Terms

    New research from search marketing firms 360i and Search Ignite looks at the
    effectiveness of brand vs. non-brand search terms. The findings suggest that
    brand terms are the most effective?but that a careful combination of brand and
    non-brand terms can be nearly equally effective. More on the report and the
    tactical suggestions it offers for search marketers in today’s SearchDay
    article, The Value of Branded vs. Non-Branded Search Terms….
     
  • New
    Search Patent Applications: May 23, 2006 – Yahoo Wallets, Microsoft Answers,
    and Google Phrases

    A number of patent applications published last week proved intriguing. The US
    Patent and Trademark Office (USTPO) filings offered us additions to Google
    phrase searching and predictive queries, some enhancements to interacting with
    ecommerce sites that appear to be from Yahoo, a Microsoft Answers system and a
    page location based bidding process, a link-based ranking system from Oracle,
    and "phone gestures" from V-Enable….
     
  • Google
    Investor Conference Call May 31st

    Google posted the details of the investor conference call today. The
    conference call is to take place on May 31, 2006 at 11:00 AM PT. Google is
    supposedly going to "offer more opportunities for the investment community to
    interact with" Google’s senior management. The Webcast can be accessed live at
    http://investor.google.com/webcast at that time….
     
  • New Tool
    Scandoo Scans for Scumware in Search Results

    The reports of hackers poisoning search results by optimizing landing pages
    that included links to viruses, spyware and other malware alarmed many people.
    Now a free new service called Scandoo serves as a front-end to Ask, Google,
    MSN Search and Yahoo, scanning results for potential nasties. It identifies
    potential threats in real-time without requiring a plug-in or download.
    "Clean" results are labeled with a green checkmark; those with potential
    threats are labeled with a red "X" (see it in action with this search for "warez").
    More about Scandoo and how it works here….

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