“Add To My Yahoo” Feature Removed From Yahoo SERPs

I reported at the Search Engine Roundtable that Yahoo seems to have removed the “Add To My Yahoo” button from the search results. In the past, when you conducted a search at Yahoo and the sites in the results had an RSS feed, Yahoo would often enable the searcher to click on a “Add To My Yahoo” link, which would place the RSS subscription directly into the registered user’s My Yahoo home page. I am not exactly sure when Yahoo removed this feature.

This is not to be confused with Yahoo removing the “block” result link from the SERPs back in March. The “block” and “save” features are part of Yahoo “My Web” and not “My Yahoo.” It is possible that this is related to features expected to be released soon from My Web 2.0, but I am not sure as of yet. I will send a note to Yahoo to try to get more details on this.

I do have images of the before and after at the Search Engine Roundtable.

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