Today’s search podcast covers Google and Dell sitting in a tree, k-i-s-s-i-n-g.
Well, Dell agreeing that for an undisclosed sum, putting Google software on its
new computers is a good thing, dude. Meanwhile, Google does half the US’s
searches and is sending a new spider after your landing pages, to see if you’re
running a quality ad campaign. YouTube grows and grows in video search, plus
Ballmer laughs and laughs over Don’t Be Evil (ok, just one laugh) and more!
Warning, this episode contains occasional off-the-cuff singing, which might be
harmful to your ears. Sorry, it was a holiday weekend coming up, so I was feelin’
kind of funky.
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Below are links to items discussed:
- Google &
Dell Partner: Google Software To Be Installed On Dell PCs
The Wall Street Journal reports that Dell will be installing Google software
on "millions of Dell personal computers." That means software like Google
Desktop search, the Google Toolbar, and the default search engine will be set
to Google on these Dell PCs. Google is paying Dell an undisclosed amount for
Dell De-Crapifier Page
Gets stuff Dell puts on your computer off.
Google Tops 50 Percent Mark In US Web Searches
New stats (PDF) out from NetRatings show Google now handles half the web
searches in the United States:…
Data: The Local Angle
Danny posted here about April Nielsen//NetRatings data reflecting that Google
had crossed the 50% threshold in search market share. I want to point to another
part of the release, which jumped out at me: the Internet driving people to
local retailers ("big boxes" in this case)….
AdsBot Now Coming To Assess Your Landing Pages, Will Impact Your AdRank
Google’s rolling out a new system where ad landing pages will be automatically
spidered by a new AdsBot. The content of landing pages will help determine the
quality of an ad campaign. That quality score, along with the amount you are
willing to pay, is then used to determine an ad’s AdRank, the position where an
ad will appear in the results. A high quality score means you can rank higher
even if you pay less than others. And not participating in the new spidering
system can hurt your AdRank….
Dropping Conservative Sites?
Is Google Dropping Conservative Sites They Disagree With? from Jennifer Laycock
at Search Engine Guide is an interesting article regarding the possibility that
Google is dropping sites from their index due to their political content.
Jennifer has done some excellent digging around into some of the allegations
surrounding the issue. However, the interesting, larger point is the extent to
which Google (or indeed any other search engine) has a responsibility to be
impartial in the information they provide, for financial reasons if no other….
- New Search
Patents: May 25, 2006 – Yahoo Units and Microsoft Redundancy Filters
New patents from this week from Yahoo on indexing by concepts and on uses of
scripts on different computers to share data between them. Microsoft looks at
reranking search results based upon redundancy, annotations on web pages, and
showing web ads based upon a person’s television viewing habits. IBM comes up
with smarter bookmarks, and Amazon shows smarter search results when a first
query doesn’t quite work….
Search Used By Few But Will Grow & Kayak Gets Top Honors In Review
A new report finds few use travel search engines but that declares the area
set to grow. Meanwhile, an recent review gives Kayak top honors when pitted
against some competitors….
Dominant In Video Search, Now an Acquisition Target?
The short answer is "yes." The site — shall we call it the "MySpace" of video
:) — is now the dominant destination for online video search, according to a
press release out today from Hitwise. YouTube has an almost 50% market
Marketing Growing Rapidly in the U.K.
A new report from industry analyst firm E-consultancy finds that search
marketing revenues grew more than 65% in the U.K last year, and that same
level of growth is on track for 2006. The report also offers interesting
insights into the division of revenues between PPC and organic SEO, as well as
insights into how much search marketers are charging for their services. More
details on the report in today’s SearchDay article, U.K. Search Marketing
Seeing PPCall Monetization Growth
One of the most interesting elements of the announced eBay-Yahoo! ?alliance?
today is the potential for ?click to call? and ?pay per phone call? (PPCall).
These are two distinct things: click to call is a VoIP-based calling
infrastructure and PPCall is a billing or ad model. They?re related but one
doesn?t always mean the other. However, in the case of portals and search
engines ?testing click to call? usually means ?we?re thinking about PPCall.?
They obviously want to make money from calls; MIVA (though a partnership with
Ingenio) appears to be doing so. Earlier this month the company reported
- AOL Video
Gets Google Video Promotion
Way back when Google and AOL cut their partnership deal, AOL was to get
promotion on Google Video. What, big flashing neon AOL banners? Actually, Google
said it would be low-key. And that’s pretty much what’s been delivered. Gary
Price noted earlier this week that a small AOL Video link had been added to the
reverse bar of the Featured section of Google Video. Look over there on the
right-hand side. You can’t — well, you can — miss it….
Seeks Employees Through Wired Ad
Google Ad in Wired from Google Blogoscoped covers Google doing print ads. No,
not to drum up new users, though it has done some of that before. This time it’s
to attract employees to work for the company. If you didn’t skip three grades
and failed to learn Lisp by age 10 like Niniane, there’s no need to apply. Darn,
and there’s me wasting all that time on Basic at age, um, 13? Well, I can still
make my name fill the screen of a TRS-80….
On Google And Don’t Be Evil: Laugh & No Comment
When I asked Barry Diller earlier this year if Ask needed some type of "Don’t
Be Evil" like Google, his answer got the audience roaring with laughter. "Be
Evil," he said, then qualifying that businesses needed to be realistic. Now
Microsoft CEO Steve Ballmer gets to swing at the same question in an interview
with the San Francisco Chronicle. He basically dodges the question by saying
Google doesn’t seem to follow it….