Google Stops New Ranking Lawuit With Anti-SLAPP Threat; Previous KinderStart Suit Continues Despite This

Google Avoids Another Lawsuit Over Rankings (For Now)–Roberts v. Google

from Eric Goldman at his Technology & Marketing Law Blog looks at how a case
involving rankings on Google got dismissed before going to trial, thanks in
large part to a counter-suit that Google threatened.

Mark Roberts was claiming breach of contract, in part because of Google’s add
URL feature and help pages supposedly formed a promise that his pages (which he
doesn’t say but assumes are most relevant) should be top ranked. They were in
2003 but later dropped.

Google threatened to file an
motion against Roberts, a means of effectively getting the court
to agree that the case is without merit and recovering costs. I haven’t read the
actual documents in Roberts case, but from what Eric describes, I have no doubt
it would be easy to dismiss any claims of promise or contract.

A somewhat similar case (over ranking issues and the laughable claims being
made) involving
KinderStart and Google
apparently continues, despite Google having actually
followed through with an anti-SLAPP motion on that.

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