Windows Live Mail’s Active Search: Gmail-Like Contextual Ads Next To Your Mail

Two years ago,
with the idea of showing ads contextually based on your email. Soon
after, the shit hit the fan, with one California state senator even backing a
special anti-Gmail

failed to pass
. Fast forward to last week, with Microsoft rolling out Active
Search within Windows Live Mail. Just like Gmail, it will deliver ads based on
what you’re reading. Unlike Gmail, there’s been no privacy freakout that I’ve

Microsoft’s blog post on
the new service highlights privacy protections meant to make you feel better.
Heck, I was never that worried about Gmail. We’ll see if places like EPIC feel
they need to maintain a new FAQ about the Microsoft service similar to what they
started (but don’t seem
to still maintain) for Gmail.

Microsoft Adds
Contextual Ads Alongside Desktop E-mail
from ClickZ has more on the new

Related reading

A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
facebook at work
The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
Simple Share Buttons