Daily SearchCast, June 9, 2006: How The ODP Sends Sites Back In Time In Major Search Engines; Google, Your TV Companion; The World Cup Cometh To Search & More!

Today’s search podcast covers the use of Open Directory information making
more sites seem outdating in major search engines; Google listening to your TV
and perhaps making ads and info show up on your computer screen in the future;
the World Cup hits search and more!

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Below are links to items discussed:

  • "Gnomedex
    2002" On Google Shows Again The Need For Webmaster Control Over Titles &
    Descriptions

    We’ve written before about the need for search engines to give webmasters more
    control over their titles and descriptions. Today, I came across another good
    example illustrating why this is needed — Google telling me that Chris
    Pirillo’s popular Gnomedex event is happening in 2002, as you see in the
    screenshot above….
  • Brands,
    Search and Local

    ClickZ local columnist Phil Stelter wrote a piece this week about brands
    taking notice of local search. Geotargeting online is something that all
    brands are waking up to and will need to address. Like all politics, most
    spending is local; 97% of consumer buying behavior still happens offline,
    despite the impressive growth of e-commerce. But the Internet’s and search’s
    influence over that offline spending increases daily. Tracking that growth and
    a true picture of consumer behavior is what prompted comScore to launch
    qSearch Retail this week. (On a related note, ClickZ’s Kevin Lee has a nice
    article on search, multi-channel…
  • Google
    Paper Explains Listening To Your TV Can Help It Put Ads & Info On Your
    Computer

    There are many people discussing a recent award Google was awarded for picking
    up on ambient audio from your TV and pairing those sounds to your computer to
    serve up ads based on what you are watching (or something like that). Google
    Research Scientists, Michele Covell & Shumeet Baluja, described the technology
    as;…
  • Google
    Video Movers & Shakers (AKA Zeitgeist)

    David Krane posted that Google Video launched a new feature named Movers &
    Shakers. The Movers & Shakers feature is a page that shows you the most
    popular videos at Google Video. You can filter by which videos are most
    popular by country….

  • Microsoft Expands Windows Live Book Search With Two Universities & Submission
    Service

    Microsoft announced that the University of California and University of
    Toronto Libraries will be participating in the Windows Live Book Search
    program. Both the universities will be digitizing "primarily out-of-copyright
    books" for Microsoft. In addition, Microsoft plans on making it easier for
    publishers to submit content for inclusion in the Windows Live Book Search
    index. http://publisher.live.com/ will be expanded within a few weeks to
    accept submissions in both digital and printed form….
  • MSN
    Windows Live Launches News & Local Live Answers

    The MSN Search blog announced that MSN Search now supports news specific and
    local specific "live answers." What that means is if you do a search on
    something news related like, george bush at live.com, you will get news
    related results at the top. Same deal with local specific searches such as,
    edison, nj dentist. Google, Yahoo and Ask.com all have this type of
    feature….
  • World
    Cup: Google Does The Logo Thing; Yahoo & Ask Have Smart Shortcuts

    Google’s sporting a special World Cup-version of its logo in honor of the
    start of the World Cup today, while Yahoo and Ask are offering special results
    that come up after World Cup-related searches. A round-up of what’s going on,
    below….
  • In The Middle Of World Cup
    Mad England, I Root For The US

  • The Captain’s Back?.
    , WebGuerrilla (the

    mustache auction
    is back)

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