Daily SearchCast, June 13, 2006: Google Still A Tech Company, Says Schmdit; Google Earth Gets New Features; GBuy To Take On eBay’s PayPay?; eBay Takes On AdSense; Yahoo Answerers In Times Square & More!

Today’s search podcast covers Google CEO Eric Schmidt saying that Google
isn’t a media company; Google Earth revolves new features; Will Google’s rumored
GBuy take on eBay’s PayPal?; if so, eBay’s got an AdSense challenger that’s been
unleashed. In Times Square, Yahoo Answers is getting big promotion and more!

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Below are links to items discussed:

  • Schmidt:
    Google Still A Tech Company Despite The Billboards

    Figuring everyone’s had enough Google exec interviews at the moment that cover
    the same old ground, I put the Los Angeles Times interview today with Google
    CEO Eric Schmidt on our budget to be a headlines-only reference, like this: At
    Google, Innovation Is Not Just Fun, Games, LA Times (Q&A with CEO Eric Schmidt
    – and Google, he says, it still a tech company despite making 99 percent of
    its income off of ads) Said Schmidt: Q: Is Google a media company or a
    technology company? A: It’s better to think of Google as a technology company.
    Google is run…
  • Google
    Earth: An Emerging ‘Geobrowser’

    I often hear people say about Google, “Other than search it’s just a bunch of
    ‘me-too’ products.” Whether or not you agree, you have to admit that in the
    case of Earth and Maps that’s clearly not true. Although maps have become an
    important “battleground” in the so-called “search wars,” it’s an area where
    Google has clearly innovated with its developer tools and user experience.
    There were a number of technical things about the new Google Earth rollout
    yesterday that went over my head; I’m not a developer and I was in a room of
    developers and engineers who were…
  • Google
    Earth Won’t Have Distribution Blocked

    Google Earth is out in a new version with new features, as Greg Sterling will
    be detailing more on the blog later today. But meanwhile, Google escapes
    having an injunction against the software. Judge won’t block distribution of
    Google Earth from News.com covers how Google is being sued by Skyline Software
    Systems over a patent dispute on terrain mapping. The judge in the case has
    denied a preliminary injunction request to block downloads of Google Earth….
  • Google
    GBuy Launch Later This Month To Challenge PayPal?

    Google’s GBuy Could Be ‘Revolutionary’ from Forbes covers news from RBC
    analyst Jordan Rohan that Google’s existing payment system — Google Payments
    — may be expanded for any merchant to use outside of Google Base….
  • Rumor:
    Google Caller ID Via Google Talk Coming Soon?

    Garett Rogers discovered that Google added the directory /call to the Google
    robots.txt file. So when he checked out http://www.google.com/call he noticed
    that it is an XML file that contains and error and also a “caller id” field.
    What can we guess that this means? Do you think they may be adding VOIP
    services to Google Talk? Can this be related to AdWords Click to Call
    features? Or do you think Google is opening a Vonage like service named
    GoogleCall? Again, this is just a rumor, no one really has any idea what the
    /call directory is, as of yet….
  • How
    Google Is Killing The Internet

    Seth Jayson has written an interesting piece “How Google is killing the
    internet” over at The Motley Fool. It’s a lengthy analysis which takes in part
    its premise that web authors are so desperate to get visitors to click on
    their Adsense links that they’re creating pages of junk without any useful
    content. As a result the content that is returned as the result of a search
    (not just on Google but on its competitors websites as well) is valueless. I’m
    rather ambivalent about this but the implications for search are interesting
    to say the least….
  • eBay
    AdContext To Promote Auctions Via Contextual Based Ads

    I covered this morning the news that eBay is launching a contextual
    advertising program named eBay AdContext. The program uses contextual based
    technology to match eBay auctions with the content from the publisher’s Web
    pages. Publishers will not get paid on a PPC or CPM basis, but rather it seems
    like they will be paid a commission of the sale generated from the click. The
    commission percentage seems to be as low as 35%, according to CNN Money and as
    high as 70%, according to USA Today….
  • The
    Downside Of Google?

    I’m all for keeping a close and critical eye on search engines, but the
    Observer article “The readers editor on … the downside of Google” does
    perhaps go too far. An Observer commissioning editor ran a search on Google
    for an MRSA expert and the ‘expert’ was approached to write an article. It
    turns out he wasn’t really an expert at all. This doesn’t seem to me to be a
    downside of Google (particularly since other results pointed out that the self
    proclaimed expert was anything but); but more a downside of journalists being
    too quick off the mark and…
  • New
    Flavor Of Expand & Collapse Results

    Back in April, Google was testing expand and collapse results that contained
    more detailed information about a site when expanded. Then, Google used an
    arrow to expand and collapse the results. New details, I reported at the
    Search Engine Roundtable this morning, shows screen captures of Google now
    testing a similar expand and collapse feature, but this time with using plus
    and minus signs. You can see an image at the Search Engine Roundtable. Want to
    discuss? Join our forum thread named Plus button for more info on results….
  • #&@$%@

    It’s been six hours now without POP access to my Gmail account. I’ve been
    through this irritating problem before with Google, as covered here and here,
    as have others. Annoyingly, Google still hasn’t provided any better help
    information about it, much less some type of status report page to tell you if
    it is localized to a particular area or not. My solution is easy — I just
    redirected everything back to my own POP server, and eventually I’ll get the
    60 or so messages from Gmail into Outlook when the problem inevitably goes
    away. Others probably aren’t so happy….
  • Getting Gmail To Resume
    POP Access With Captcha Unlock
  • Yamanner
    Worm Targets Yahoo Mail Users

    Silicon.com reports on a Yahoo Mail worm named Yamanner that comes in the form
    of an email named “New Graphic Site.” When you open the email, it infects your
    computer and spreads the worm to your Yahoo Mail address book….
  • Tips On
    Across The Engines Ranking From SEO Book

    People are beginning to remember again that there are search engines beyond
    Google. This reawakening is one reason why I added the Can You Please Them
    All? session to our upcoming Search Engine Strategies San Jose show next
    August. Aaron Wall over at SEO Book has also clearly seen the renewed interest
    in pleasure more than Google. Out today is his excellent Google vs Yahoo! vs
    MSN Search: Defining Search Engine Relevancy piece today….
  • Is
    Duplicate Content Killing Your Rankings?

    A paper presented at the 10th International Conference on Extending Database
    Technology conference in Munich near the end of March, Indexing Shared Content
    in Information Retrieval Systems (pdf), jointly authored by employees of
    Yahoo, Google, and IBM, discusses how to limit index sizes of search engines
    by reducing the amount of duplicate content contained in their indexes. After
    reading it, I started considering and listing some of the problems that sites
    may have that could cause search engines to not index the pages of those
    sites, or display them in search results. My list is in a post at SEO…

  • Duplicate Content Solutions

    Yesterday, Bill Slawski wrote about some of the issues with duplicate content
    and how it can hurt your rankings. Todd Malicoat (aka Stuntdubl) followed up
    Bill’s analysis with some solutions for duplicate content issues. The
    combination of Bill’s and Todd’s posts make for the most recent and
    comprehensive duplicate content guide I have possibly ever seen. Both are
    worth a read: + Duplicate Content Issues and Search Engines by Bill Slawski +
    How to Remedy Duplicate Content and Magical % Thinking by Todd Malicoat…

  • Submitting Your News Site To Google News

    Google News can drive a nice amount of traffic to a site. A few months ago, I
    had the privilege of having my site included in Google News. Since then others
    have been asking the question, how can I get my news site included in Google
    News? This morning, I did my best to answer the question with a post named
    Getting Into Google News Revisited. I outlined the technical requirements, the
    editorial requirements and what you can do to encourage Google to accept you
    into Google News. If you are interested in Google News inclusion, check it
  • High
    Rankings In Google Image Search

    Amit Agarwal has a nice write-up on how to increase your chances of listing
    your images high in Google Image Search. The tips include;…

  • SimplyHired Powers MySpace Jobs

    A number of people have talked about the potential power of MySpace getting
    into search. Well, the company put its toes in the water this morning with the
    launch of MySpace Jobs, powered by SimplyHired. Back in April, SimplyHired
    raised $13.5m from Fox Interactive Media (FIM), MySpace’s parent company. At
    that time, Ross Levinsohn, FIM?s president joined the SimplyHired Board….
  • MySpace, The 27.4
    Billion Pound Gorilla
  • A Ring
    Tone Meant to Fall on Deaf Ears

  • Reflecting On Direct Hit, The Google Rival

    Perspective: The man who would be Sergey from News.com talks with Gary Culliss,
    formerly of Direct Hit, on cashing out of search early on. Google and Direct
    Hit came along at the same time (see Counting Clicks and Looking at Links from
    me in 1998). Ask Jeeves bought Direct Hit, making the original group involved
    with it a good chunk of money. But Direct Hit effectively died as a brand and
    a technology while Google…. I disagree with News.com that in 1998, Google
    was somehow lumped in with “non-household name” sites while Direct Hit was the
    shining hope. They both…

  • Trovetopia – Yahoo Shopping Test Bed Site

    Gary Price at ResourceShelf noticed that Yahoo registered two trademarks: “Trovetopia”
    and “THE N9NE,” with Trovetopia also being the name of an active Yahoo
    shopping site. I’m not sure about THE N9NE, but according to Chris Saito
    [thanks for the quick response!] Trovetopia turns out to be a “test bed for
    [Yahoo!] APIs ? it?s built entirely using the web services available on the
    Yahoo! Developer Network. It’s cool to see Yahoo playing around with its own
    APIs. Yahoo Tech is another place to see the power of the APIs. Considering
    that I get an email each week about people…
  • Robert
    Scoble Departs Microsoft To Startup Podtech

    Blogvangelist Robert Scoble is leaving Microsoft to work for start-up
    Podtech.net. Robert’s not been tied into the Microsoft search efforts, but he
    has commented publicly on them on many occasions, providing an unofficial
    voice in the way he’s done on many things Microsoft. His departure certainly
    is a PR blow to Microsoft. Robert Scoble leaving Microsoft for a Silicon
    Valley startup from Niall Kennedy is a nice, short rundown on the news. Niall
    was a recent PR win for Microsoft in terms of bloggers, so perhaps he’ll
    benefit from Robert’s departure. Microsoft’s top blogger Robert Scoble is
    leaving from Silicon…

    Throwing chairs?

  • Search
    Companies Energetically Seeking Electricity

    The Wall Street Journal reports that the search companies, including
    Microsoft, Yahoo, Ask and possibly Google are looking to find cheap
    electricity to power all the computers and hardware that power the companies.
    The article says that one large data center can use as much energy as a city
    of 40,000 people! The search companies are looking for locations next to cheap
    energy sources such as former defense bunkers, near hydroelectric plants, and
    other locations where electricity is cheaper. Microsoft’s data center
    consumption of power doubled over the past four years, so this is a serious
    concern for Microsoft and…
  • Yahoo
    Answers Launches “Ask the Planet 2006” Campaign

    Yahoo Answers has launched a new promotional campaign named Ask the Planet
    2006. The Yahoo Answers blog describes how this feature will work; Each
    weekday a new category will be featured, and each one will be accompanied by a
    question asked by a notable celebrity, expert, or even a featured user. For
    each best answer you receive in the category of the day you will get one entry
    for a chance to win the prize for the day. The full press release can be found
    here and if you want to see the big brain in times square check out…

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