Below, a recap of stories posted today to the Search Engine Watch Blog, along
with other items we’ve spotted but not blogged separately:
From The SEW Blog…
- MySpace
Looking To Auction Search To Google, Microsoft or Yahoo
We heard last month that MySpace is interested in partnering with Google or
Microsoft. Now Yahoo appears to be in the running. MySpace-owner News Corp’s
Chief Operating Officer Peter Chermin said today MySpace plans to “auction off
our search business of of the three biggest, Google, Yahoo and MSN, and see
the best we can get.” I thought Yahoo was already powering the results at
MySpace, since you can see Yahoo results coming up when you search over there.
This Reuters article mentions the same. But Yahoo tells me that’s not the
case. It’s a Yahoo partner, Revenue Science, that’s… - Yamanner
Worm Targets Yahoo Mail Users
Silicon.com reports on a Yahoo Mail worm named Yamanner that comes in the form
of an email named “New Graphic Site.” When you open the email, it infects your
computer and spreads the worm to your Yahoo Mail address book….
Searching for a Place to Live, Part 2
SEW correspondent Greg Sterling continues his roundup of a number of the most
popular new real estate search verticals in today’s SearchDay article, A Real
Estate Vertical Search Roundup….- A Look
At 20 Googlers Via Orkut
Philipp Lenssen complied a list of 20 Googler Orkut profiles. Orkut is
Google’s social networking software, and many Googlers have profiles and
accounts with Orkut. Some of the 20 compiled by Philipp include; Sergey Brin,
Adam Bosworth, Jeff Huber, David Krane, Marissa Mayer and more. Nice work!… - Yahoo
Answers Launches “Ask the Planet 2006” Campaign
Yahoo Answers has launched a new promotional campaign named Ask the Planet
2006. The Yahoo Answers blog describes how this feature will work; Each
weekday a new category will be featured, and each one will be accompanied by a
question asked by a notable celebrity, expert, or even a featured user. For
each best answer you receive in the category of the day you will get one entry
for a chance to win the prize for the day. The full press release can be found
here and if you want to see the big brain in times square check out… - Google
Earth: An Emerging ‘Geobrowser’
I often hear people say about Google, “Other than search it’s just a bunch of
‘me-too’ products.” Whether or not you agree, you have to admit that in the
case of Earth and Maps that’s clearly not true. Although maps have become an
important “battleground” in the so-called “search wars,” it’s an area where
Google has clearly innovated with its developer tools and user experience.
There were a number of technical things about the new Google Earth rollout
yesterday that went over my head; I’m not a developer and I was in a room of
developers and engineers who were… - New
Flavor Of Expand & Collapse Results
Back in April, Google was testing expand and collapse results that contained
more detailed information about a site when expanded. Then, Google used an
arrow to expand and collapse the results. New details, I reported at the
Search Engine Roundtable this morning, shows screen captures of Google now
testing a similar expand and collapse feature, but this time with using plus
and minus signs. You can see an image at the Search Engine Roundtable. Want to
discuss? Join our forum thread named Plus button for more info on results…. - Search
Companies Energetically Seeking Electricity
The Wall Street Journal reports that the search companies, including
Microsoft, Yahoo, Ask and possibly Google are looking to find cheap
electricity to power all the computers and hardware that power the companies.
The article says that one large data center can use as much energy as a city
of 40,000 people! The search companies are looking for locations next to cheap
energy sources such as former defense bunkers, near hydroelectric plants, and
other locations where electricity is cheaper. Microsoft’s data center
consumption of power doubled over the past four years, so this is a serious
concern for Microsoft and…
Duplicate Content Solutions
Yesterday, Bill Slawski wrote about some of the issues with duplicate content
and how it can hurt your rankings. Todd Malicoat (aka Stuntdubl) followed up
Bill’s analysis with some solutions for duplicate content issues. The
combination of Bill’s and Todd’s posts make for the most recent and
comprehensive duplicate content guide I have possibly ever seen. Both are
worth a read: + Duplicate Content Issues and Search Engines by Bill Slawski +
How to Remedy Duplicate Content and Magical % Thinking by Todd Malicoat…
Submitting Your News Site To Google News
Google News can drive a nice amount of traffic to a site. A few months ago, I
had the privilege of having my site included in Google News. Since then others
have been asking the question, how can I get my news site included in Google
News? This morning, I did my best to answer the question with a post named
Getting Into Google News Revisited. I outlined the technical requirements, the
editorial requirements and what you can do to encourage Google to accept you
into Google News. If you are interested in Google News inclusion, check it
out….- Tips On
Across The Engines Ranking From SEO Book
People are beginning to remember again that there are search engines beyond
Google. This reawakening is one reason why I added the Can You Please Them
All? session to our upcoming Search Engine Strategies San Jose show next
August. Aaron Wall over at SEO Book has also clearly seen the renewed interest
in pleasure more than Google. Out today is his excellent Google vs Yahoo! vs
MSN Search: Defining Search Engine Relevancy piece today…. - Google
Earth Won’t Have Distribution Blocked
Google Earth is out in a new version with new features, as Greg Sterling will
be detailing more on the blog later today. But meanwhile, Google escapes
having an injunction against the software. Judge won’t block distribution of
Google Earth from News.com covers how Google is being sued by Skyline Software
Systems over a patent dispute on terrain mapping. The judge in the case has
denied a preliminary injunction request to block downloads of Google Earth….
Other Things We Read, Didn’t Blog But You Might Want To Read…
More gadgets, more places, Official Google Blog
Ask.com RSS Search – NOT!, Chris Pirillo
Yahoo! Web Services blog: Yahoo! Maps? You Don?t Have to Ask, Yahoo
Developer Network- TNS Ups Internet Ad
Spend Forecast, ClickZ
A kinder, gentler Microsoft, Fortune- Are
we too snobbish to deserve a British Google?, Silcon.com - Google
News Arabic, Google Blogoscoped - Top 10 Fastest Ways
to Squash a Spider, SEOmoz - Link Vault Banned
From Google?, Search Engine Journal
Marissa Mayer’s daily schedule explained, Valleywag
Microsoft invites UK advertisers into AdCenter, VNUnet
Microsoft invites UK advertisers into AdCenter, VNUnet- Social networks
poised to shape Net’s future, News.com
Googlebomb Campaign for Egypt Blogger, Google Blogoscoped- Introducing
Microformats Search and Pingerati, Technorati
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