WPP’s GroupM Buys WOM Firm

Word of mouth firm M80, based in L.A., has been snatched up by WPP’s GroupM. The eight-year-old agency “activates word-of-mouth among online influencers and opinion leaders.” Clients have included Microsoft, SegaAmerica, Universal Music Group, Twentieth Century Fox and the NBA.

Related reading

facebook at work
Map pointer with road sign icon. Vector illustration
live-video-posts-12-6
multi-channel
Simple Share Buttons