WPP’s GroupM Buys WOM Firm

Word of mouth firm M80, based in L.A., has been snatched up by WPP’s GroupM. The eight-year-old agency “activates word-of-mouth among online influencers and opinion leaders.” Clients have included Microsoft, SegaAmerica, Universal Music Group, Twentieth Century Fox and the NBA.

Related reading

over competitive
CZLJKT_LinkedIn_Chris-J-Reed-home-page_600
Number of U.S. Instagram users 2020   Statistica
ad group