WPP’s GroupM Buys WOM Firm

Word of mouth firm M80, based in L.A., has been snatched up by WPP’s GroupM. The eight-year-old agency “activates word-of-mouth among online influencers and opinion leaders.” Clients have included Microsoft, SegaAmerica, Universal Music Group, Twentieth Century Fox and the NBA.

Related reading

Creative Share Social Media Social Network Internet Online Concept
Architural Plans and Construction
facebook-1084449_960_720
An image from The Simpsons showing a yellow-fingered hand holding up a newspaper whose headline reads: Bumblebee Man Caught In Sting
Simple Share Buttons