Daily SearchCast, June 30, 2006

Friday’s search podcast covering the day’s news

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Below are links to items discussed:

  • Google
    AdWords Adds Statistics Tabs

    Google has updated their AdWords interface to include "account statistics
    tabs." The new tabs are named "Summary," "Keywords," and "Ad Variations," they
    can be found if you click into Adgroup levels.
  • GooglePlex
    Irvine To Revolutionize Radio Advertising

    Zachary Applegate posted his visit to the GooglePlex Irvine at SEOMoz, where
    he describes the demonstration given to him by Google. The demo, Zach coined,
    "Google AdSense Audio," a method of "dynamically generate and change
    commercial content according to demographic and what is currently going on in
    the geographic area of radio stations." Zach explains that Google is entering
    this market to enable those with "$200 budgets to break into radio
  • Changes for
    the Yahoo Publisher Network

    The Yahoo Publisher Network has made a series of changes to their interface
    and support documents which seem to be appealing to the new publishers. They
    have added a new "RPC" column to reporting, meaning publishers can see their
    average earning per click. Jennifer interviewed Cody Simms, the YPN product
    manager behind all the updates on her radio show Click This! You can download
    the MP3 from a link off the blog to listen to Cody explain the changes and
    information about the decisions behind them.
  • MSN Search
    To Officially Not Use Yahoo Search Marketing For Sponsored Search July 1

    MSN’s U.S. search distribution agreement with Yahoo! Search Marketing ends
    this month, and Yahoo! Sponsored Search listings will no longer appear in
    MSN’s U.S. search results." MSN has been displaying mostly Microsoft adCenter
    ads on their search results pages for a couple months now. So the transition
    has been pretty gradual for advertisers and searchers.
  • Yahoo Gains
    Market Share In China, Google Loses Share

    TMCnet.com reports that Google has slipped back to third place with 13.2%
    share in China. Yahoo is in second place with 21.1% market share and Baidu
    with 43.9%. TMCnet sources this information from the Beijing Modern Business
    Daily on page 1 from the Tuesday, June 27, 2006 edition.
  • Google
    Video Adds New Features

    Google Video is letting now letting users add comments, labels and ratings to
    any video on the site. Yes, tagging by any other name.
  • Vertical
    Images From AdSense Include Images in Ad Units

    Vertical Images is the latest beta test being run by Google AdSense. Usually
    Google beta tests in the US, then rolls out products across the world wide
    Web. This beta is different in that it is immediately available across the
    world. Vertical images displays a related generic image within the ad unit,
    which then links to a results page similar to the results page seen when
    clicking on an Ad Links keyword.
  • Myanmar
    Government Blocks Google & GMail?

    The Times of India reports that Myanmar government has blocked Internet users
    from reaching Google.com and Gmail. They claim users trying to reach Google
    and Gmail for the past week have been received "Access Denied" responses.
    Myanmar’s largest ISP, Bagan Cybertech, confirmed the issue that the sites
    were "inaccessible but declined to comment further."
  • Ask.com
    Removes "Legacy Filters" To Enable Pedophilia Keyword Search

    we covered a story that Ask.com was blocking search terms such as laws against
    pedophilia and preventing child pornography, amongst others. Philipp notes
    that Ask.com has removed the "legacy filters" to enable those types of
    searches. In fact, for the search on preventing child pornography, you get a
    special "smart answer" for "Child Abuse Resources."
  • Specialty
    Search Roundup
  • eBay’s
    PayPal Mocks Google Checkout

    Philipp Lenssen cracked me up with just the title of his post named EBay Guy
    Trashes Google Checkout, Then Deletes Post. Here, read the post; I find it
    amusing how the general media is claiming GBuy [aka Google Checkout] will be a
    significant competitor to Paypal based on GBuy having near zero buyers
    actually using the service vs over 100MM using Paypal. Let?s recall something
    here folks. In its current form, GBuy is a glorified merchant account. The
    post was then deleted, but you can read it all here

Related reading

Gillette video search trends
serps of tomorrow
2018 SERP changes impact SEO