Friday’s search podcast covering the day’s news
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Below are links to items discussed:
AdWords Adds Statistics Tabs
Google has updated their AdWords interface to include "account statistics
tabs." The new tabs are named "Summary," "Keywords," and "Ad Variations," they
can be found if you click into Adgroup levels.
Irvine To Revolutionize Radio Advertising
Zachary Applegate posted his visit to the GooglePlex Irvine at SEOMoz, where
he describes the demonstration given to him by Google. The demo, Zach coined,
"Google AdSense Audio," a method of "dynamically generate and change
commercial content according to demographic and what is currently going on in
the geographic area of radio stations." Zach explains that Google is entering
this market to enable those with "$200 budgets to break into radio
- Changes for
the Yahoo Publisher Network
The Yahoo Publisher Network has made a series of changes to their interface
and support documents which seem to be appealing to the new publishers. They
have added a new "RPC" column to reporting, meaning publishers can see their
average earning per click. Jennifer interviewed Cody Simms, the YPN product
manager behind all the updates on her radio show Click This! You can download
the MP3 from a link off the blog to listen to Cody explain the changes and
information about the decisions behind them.
- MSN Search
To Officially Not Use Yahoo Search Marketing For Sponsored Search July 1
MSN’s U.S. search distribution agreement with Yahoo! Search Marketing ends
this month, and Yahoo! Sponsored Search listings will no longer appear in
MSN’s U.S. search results." MSN has been displaying mostly Microsoft adCenter
ads on their search results pages for a couple months now. So the transition
has been pretty gradual for advertisers and searchers.
- Yahoo Gains
Market Share In China, Google Loses Share
TMCnet.com reports that Google has slipped back to third place with 13.2%
share in China. Yahoo is in second place with 21.1% market share and Baidu
with 43.9%. TMCnet sources this information from the Beijing Modern Business
Daily on page 1 from the Tuesday, June 27, 2006 edition.
Video Adds New Features
Google Video is letting now letting users add comments, labels and ratings to
any video on the site. Yes, tagging by any other name.
Images From AdSense Include Images in Ad Units
Vertical Images is the latest beta test being run by Google AdSense. Usually
Google beta tests in the US, then rolls out products across the world wide
Web. This beta is different in that it is immediately available across the
world. Vertical images displays a related generic image within the ad unit,
which then links to a results page similar to the results page seen when
clicking on an Ad Links keyword.
Government Blocks Google & GMail?
The Times of India reports that Myanmar government has blocked Internet users
from reaching Google.com and Gmail. They claim users trying to reach Google
and Gmail for the past week have been received "Access Denied" responses.
Myanmar’s largest ISP, Bagan Cybertech, confirmed the issue that the sites
were "inaccessible but declined to comment further."
Removes "Legacy Filters" To Enable Pedophilia Keyword Search
we covered a story that Ask.com was blocking search terms such as laws against
pedophilia and preventing child pornography, amongst others. Philipp notes
that Ask.com has removed the "legacy filters" to enable those types of
searches. In fact, for the search on preventing child pornography, you get a
special "smart answer" for "Child Abuse Resources."
PayPal Mocks Google Checkout
Philipp Lenssen cracked me up with just the title of his post named EBay Guy
Trashes Google Checkout, Then Deletes Post. Here, read the post; I find it
amusing how the general media is claiming GBuy [aka Google Checkout] will be a
significant competitor to Paypal based on GBuy having near zero buyers
actually using the service vs over 100MM using Paypal. Let?s recall something
here folks. In its current form, GBuy is a glorified merchant account. The
post was then deleted, but you can read it all here