Search Headlines & Links: July 6, 2006

Below, a recap of stories posted today to the Search Engine Watch Blog, along
with other items we’ve spotted but not blogged separately:

From The SEW Blog…

  • Daily
    SearchCast, July 6, 2006: $800 Million In Click Fraud Or Not?; Does Google
    Need An Ombudsman?; Google Jockeying In The Classroom & More!

    Today’s search podcast covers a report of $800 million lost to click fraud
    last year — or was it?; should Google and other search engines have ombudsmen
    to resolve disputes and concerns?; what’s with Yahoo being suggested as
    alternative search results for “therapy products” on Google; Google Jockeying
    is coming to a classroom near you and more! Tune-in by listening to this MP3
    file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm
    Eastern Tuesday through Friday, via our Odeo channel or through iTunes via
    this link (or use alternative iTunes instructions explained here) or though
    our Yahoo Podcasts…
  • Search
    Engine Optimization in an Hour a Day

    If you’re just getting started with search marketing, it can be tough to know
    where to start or which sources of information to trust. Things change
    quickly, and what worked yesterday doesn’t always work today. Fortunately,
    there are some fundamental approaches and techniques that always seem to work,
    and a new book does a great job of laying a foundation for search engine
    success. Even better, the book avoids jargon and stays away from the countless
    hotly debated “tactics” that often cause more harm than good. I’ve got a
    review of this new book in today’s SearchDay article, A Beginner’s…
  • Google
    In Another Dictionary: Merriam-Webster

    The LA Times reports that the term ‘Google’ has been added to the
    Merriam-Webster, the dictionary I grew up on. The other day we reported that
    Google was added to the Oxford English Dictionary, the most authoritative
    dictionary of the English language….
  • Myanmar
    Enables Access To Google After Blocking Gmail & GTalk

    Mizzima News reports that Myanmar (also known as Burma) has opened up access
    to Google again, after blocking it about a week ago. Reportedly Myanmar
    blocked Google and Gmail/GTalk because they want to control the revenues
    earned from the state-controlled telephone companies. Myanmar has been known
    to block web-based email accounts because they want to only allow
    state-controlled email usage….
  • eBay
    Disallows Google Checkout

    Andy Beal reports that eBay has officially banned Google Checkout as a payment
    solution on eBay. Here is a list of payment solutions not allowed on eBay,
    including Google Checkout….
  • Search
    For “Therapy Products” On Google Suggests Yahoo As Alternative Results

    SEO Speedwagon posts notes that a query on Google for [therapy products]
    displays a See Results For box listing pages from Yahoo. These mid-page
    results are supposed to help people find pages somehow related to their
    original query — but Yahoo really has nothing to do with therapy products.
    How weird, how strange? I had to take a screen capture myself, just in case
    the others get lost….

  • Kinderstart Transcript Available

    Eric Goldman posted the Kinderstart transcript and other case documents on his
    site. Recently, Kinderstart’s case was heard in court and the judge requested
    Kinderstart to provide some more information. The full, 45 page, transcript of
    the June 30th hearing can be downloaded here….
  • Google
    Posts First Quarter ’06 Quarterly Report 10-Q

    For those of you who own Google stock or track Google’s revenues, Google has
    just posted their quarterly statement. You can find the update on the Google
    investors page with a link to a PDF document for Google’s March 31, 2006
  • Google

    Another phrase to join ‘surfing’ and ‘browsing’ – we now have ‘jockeying’ or
    Google jockeying, to be precise, according to the article from Pandia. Briefly
    put, Google jockeying (though it can be any search engine, it just seems that
    in order to gain attention Google has to be mentioned somewhere) is a
    situation where a teacher or presenter is giving a lecture and someone (the
    jockey) sits in the background running searches or using the search engine to
    demonstrate something that the presenter is talking about. There’s an
    interesting presentation on it provided by the Educause Learning
  • Google
    Fixes XSS Security Holes

    A security vulnerability in Google, discovered and posted at was
    patched quickly by Google. Both Philipp Lenssen and JasonD posted about the
    XSS hole that enables hackers to deploy phishing scams, cookie stealing, and
    creation of worms. Matt Cutts of Google was quick to reply to the Threadwatch
    post stating that the hole has “either fixed or the fix is going out.”…
  • Google’s
    Ranking Algorithm Too Dependent On Trust Factors?

    Todd Malicoat went off on a bit of a rant which he named The Trust Knob is WAY
    too High – Google Trustbox. Todd, as do many SEOs, believe that Google places
    too much weight on “trust factors” when determining if a page should rank well
    or not. Todd quotes some well-known SEOs saying that trust factors are
    weighted at 85%, whereas copy is only given 15%. Why does this upset SEOs like
    Todd? As Todd explains, One of the extremely big problems with trust filters
    is that they don?t seem to be retroactive?meaning that sites that were around
  • Wi-Fi
    Comes to New York Parks

    The New York Times today is reporting on the progress of a project to unwire
    New York City parks, which was announced three years ago. Reportedly by early
    August of this year 10 of New York’s “most prominent parks” will have Wi-Fi
    access. The project is being implemented by a small company called WiFi Salon.
    Mobile handset maker Nokia is now underwriting the project as a sponsor….
  • Google
    Ombudsman? Search Ombudsman? Great Idea — Bring Them On!

    Back in 2004, Gary Stein suggested that Yahoo hire an ombudsman, a sort of
    impartial referee to handle disputes involving advertising programs. I thought
    it was a great idea. Today, Steve Bryant over at eWeek’s Google Watch calls
    for Google to do the same thing. Again, great idea — let’s see the search
    engines all start hiring ombudsmen, in the way that many newspapers and others
    have done….

  • Incroyable! ‘Le Tour’ Uses Google Earth Not GeoPortail

    WebProNews points to the Google Earth Blog in explaining that The Tour de
    France has integrated Google Earth into its site and functionality. In
    particular, the site offers complete 3-D rendering of all tour stages. But we
    must ask, why wasn’t this done on France’s homegrown Google Earth challenger

Other Things We Read, Didn’t Blog But You Might Want To Read…

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