Updates Site made 4 major changes to its website. The company introduced a new design, new ranking methodology, clustering beta, and limited crawling.

While Smarter is one of the little guys in the shopping comparison engine industry ( and Shopzilla being the leaders according to comScore data), these are bold moves which show how serious the company is about becoming a major player.

The clustering Smarter is working on isn?t revolutionary, but it?s a pretty significant leap forward for the company. And if it?s true that some other shopping comparison engines do this type of work through cheap manual labor in other countries, then it?s a big deal.

Check out this search for ‘women’s sunglasses‘ as an example.

As opposed to just Brand, Store, and Price Range, you can now filter by Frame Color, Frame Material, Lens Color, Lens Material, Lens Shape, Sunglasses Shape, and Sunglasses Type. This is an incredible improvement that makes searching for sunglasses online pretty much like searching for sunglasses at your local Sunglass Hut.

Read more, including an interview with Co-founder Harry Tsao, at

Related reading

interview with SEMrush CEO
facebook is a local search engine. Are you treating it like one?
17 best extensions and plugins that experienced SEOs use
Gillette video search trends