Search Headlines & Links: July 11, 2006

Below, a recap of stories posted yesterday to the Search Engine Watch Blog, along
with other items we’ve spotted but not blogged separately:

From The SEW Blog…

  • Daily
    SearchCast Programming Note

    The Daily SearchCast didn’t happen on Tuesday, July 11 due to me being away in
    Miami for the SES Latino conference. It also won’t happen today, Wednesday,
    July 12. I expect to be back at it on Thursday, July 13….
  • New
    Search Patent Applications: July 11, 2006 – Google Patent Filings by the Dozen

    Twelve Google patent applications where published this past week, including
    seven that focus upon geographical information and local search. (1) How good
    a match ads may be to the content on pages they are served upon through a
    program like Adsense. (2) A process for improving the targeting of ads. (3)
    Real time transportation data for travelers. (4) An exploration of ad layouts.
    (5) An automated advertising approval process. (6) Reasons for location-based
    businesses to use local area advertising, including an improved pay-per-call
    process. (7) How the most authoritative local search results are identified.
    (8) The use of visual gap…

  • SuperPages Upgrades Maps With Microsoft

    I never saw a press release. But today I discovered that SuperPages, which had
    dynamic mapping almost before anyone else in local (though it was "cludgey"),
    has upgraded the mapping on its site using the Microsoft Virtual Earth
    platform. The "new" maps are much nicer and easier to use than the last time I
    checked, which was admittedly a long time ago. While there is aerial
    photography, there’s no "Birds Eye" view here. YellowPages.com licensed
    Virtual Earth, including Birds Eye, several months ago….
  • Gabbing,
    Gossip & Goings On in the SEW Forums…

    In what should become a regular feature here on the SEW blog, here are some
    highlights from current discussions on the forums: You may think it’s the same
    old story, but Tonerman has posed an an interesting question to the group, Is
    SEO on Google worth the effort anymore? With a shift in organic results since
    Big Daddy, can a solid PPC campaign be your best bet? Frustration continues
    over Google’s choice to show DMOZ listings as titles for certain sites in
    search results. Threads to Watch: Members also share experiences with
    optimizing websites that use Yahoo Stores. One member…
  • Search
    Engine Strategies Latino, Miami, Florida – Day Two

    The conference has officially ended, it was a really great event. Huge
    congrats to Nacho for running this. I am writing this quickly, because they
    are breaking down the room as I type this. Here are the sessions I covered
    today. + Translate Or Create: Strategies For Those With English-Language Sites
    + Domain Issues – Latin American Version + Spanish / Portuguese Language Ad
    Issues + SEO & Spanish / Portuguese Language Issues Again, pictures of the
    event tagged with seslatino at Flickr….
  • Google
    Maps Adds Click To Zoom

    Loren Baker at Search Engine Journal points out that Google Maps has added
    another way to zoom: double clicking. Of course you can still zoom with the
    mouse rollerball. Here’s the official statement from the Google Maps API Blog.
    Google Earth and Google Maps are now apparently running off the same platform,
    which should permit more integration of Earth features into Maps over time….
  • Google
    Jet Plane Security Threat? And Testing A Sofa In Mountain View

    Josh Gerstein at the New York sun has an update on the suit over Google Jet
    disclosure. Basically, Google’s founders argue that the information given up
    by aircraft designer can be could put the lives of those on the plane in
    danger. Google asked for a court order to keep the designer quiet. Well, the
    judge declined to hear or rule on the case – go figure. Read more about it
    from Danny’s earlier post. Postscript From Danny: The security concerns voiced
    in the case made me wonder out details getting out about Google Force One
    compare to Air Force…
  • Windows
    Live Adds Search/Personalized Toggle & 34 New Markets

    Gary Price points to two Windows Live blog posts including,
    search/personalized toggle and now in 34 new markets. The first describes how
    you can now toggle between search and personalized experience. Your last
    selection will be remembered for your next session. The blog says that this
    "replaces our old ‘hide’ option, with a much improved experience in ‘search
    only’ mode that is faster and includes search filters." Windows Live also
    entered 34 new markets including;…
  • Google
    To Set Up Offices In Michigan

    The NY Times reports (also try Reuters) that Google will house up to 1,000
    employees in a new facility in Michigan. The office is to reside in downtown
    Ann Arbor, "the hometown of the University of Michigan, where Larry Page, one
    of Google?s founders, earned his undergraduate degree in engineering." The
    Times reports that the majority of the building will be used for "technology
    and call center, with about 40,000 square feet needed to house the library
    digitization project."…
  • Weird
    Results Counts On Google

    I’ve written before about Google giving strange results counts and why maybe
    it’s time for them to go. Yesterday, I came across the oddest ones ever, when
    doing some typical searches to gauge the size of the index….
    Google Drive
    Revealed?

    Yesterday, Cocaman posted a screen capture of what was named Platypus or
    GDrive. From the looks of the screen capture it seems like an internal tool
    used at Google is getting ready for prime time. The page is now offline, of
    course, but the screen capture read;…

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