Daily SearchCast, July 14, 2006: Judge Decides Google Can Rank Pages As It Pleases; Google Lets You Just Say No To ODP Descriptions; Microsoft An Enterprise Search Player? & More!

Today’s search podcast covers KinderStart’s loss in a lawsuit over search
rankings; Google allowing webmasters to prevent Open Directory descriptions from
being used for their pages; Microsoft’s pot show at Google coming into
Microsoft’s "enterprise search space" feels weak and more!

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Below are links to items discussed:


  • KinderStart Becomes KinderStopped In Ranking Lawsuit Against Google

    Kinderstart has lost its case over lost rankings on Google, though the company
    will be allowed to amend defamation claims relating to its PageRank zero
    score. If it does by September 29, I suspect that reattempt will go down in
    flames as well. But the entire case exposes vulnerabilities Google has created
    for itself with mixed messages over how keyword ranking and Pagerank work….

  • Interactive Review of SEOMoz’s Page Strength Tool

    Rand posted information about a new tool he launched named the Page Strength
    Tool. It is pretty cool, and why can’t it replace PageRank? :) Anyway, here is
    my interactive review of the tool, you can find more details about what the
    tool exactly measures here….
  • Counting
    Links At The Search Engines

    Rand has an excellent post on how to get your hands dirty by manually checking
    your links at the various search engines. He reviews Google’s link command and
    how bad it is. He also reviews MSN’s link command and explains how you can add
    modifiers to the link or linkdomain commands (i.e. exclude site A from the
    command). Rand then reviews the Yahoo link command, and explains that although
    Yahoo has Site Explorer, the "most accurate" result set still comes from
    search.yahoo.com. He recommends you use search.yahoo.com and then append
    &b=999 to the end of the URL manually. Like MSN,…
  • Google
    Adds Supports For NOODP Tag To Opt Out Of ODP Titles

    Singing for joy! Google has now added support for the NOODP tag that MSN
    initiated on May 22nd of this year. Yes, Danny asked for this back in June,
    and now Google has granted our wish. If you have one of those pesky titles
    pulled from the ODP (dmoz.org) directory, don’t fret it, just add the NOODP
    tag. How do you do it? Just add <META NAME="ROBOTS" CONTENT="NOODP"> to your
    page source. If you want to just exclude MSN use <META NAME="msnbot" CONTENT="NOODP">
    if you just want to exclude Google use <META NAME="googlebot" CONTENT="NOODP">….
  • More
    Details On Google Sitemaps Query Stats

    DaveN at ThreadWatch posted his love/hate for Google Sitemaps, but what I find
    to be the most interesting part is the discussion taking place in his post at
    his blog. Vanessa Fox, Google Engineering, from the Inside Google Sitemaps
    blog posted a comment at Dave’s blog explaining why a the Sitemaps query stats
    may say you come up for a popular term even though you don’t mention that term
    or phrase on your pages of your site….
  • Eric
    Schmidt Claims The PPC Model is "Self-Correcting" In Terms Of Click Fraud

    Donna Bogatin reports that Google’s CEO Eric Schmidt claims that click fraud
    is "self-correcting." Meaning, Eventually, the price that the advertiser is
    willing to pay for the conversion will decline, because the advertiser will
    realize that these are bad clicks, in other words, the value of the ad
    declines, so over some amount of time, the system is in-fact, self-correcting.
    In fact, there is a perfect economic solution which is to let it happen. So
    the "let it happen" quote, in terms of Eric Schmidt saying let click fraud
    happen, has been buzzing through the blogging community. Schmidt writes off…
  • Google:
    No, We Don’t Let Click Fraud Happen

    We posted earlier about Google CEO Eric Schmidt quoted as saying click fraud
    was "self correcting" with an economic solution of "let it happen." Those
    quotes got the blogosphere buzzing. Google’s now responded on its official
    blog in "Let click fraud happen"? Uh, no., to say that Schmidt was talking
    about hypothetical approaches to click fraud rather than what Google itself
    does. The post also links to the entire presentation, so people can watch and
    judge for themselves….
  • Many
    Advertisers Are Frustrated With Google’s New Quality Score & Pricing

    On July 7th Jennifer Slegg reported that the new Google AdWords landing page
    quality score algorithm has been updated. Since then, the effects of the new
    algorithm have been rippling through AdWords campaigns and digging deep into
    the pockets of many of Google’s advertisers….


  • Dr. Google Sends Pain Relief


  • Booby Trap, Star Trek: The Next Generation, episode 54
  • Galaxy’s Child, Star Trek:
    The Next Generation, episode 90

  • Microsoft: "Enterprise Search Is Our Business" (It’s Not) & Google Can’t Have
    It (They Don’t)

    Microsoft to Google: Hands off enterprise search from News.com and a similar
    report from The Register both cite Microsoft Chief Operating Office Kevin
    Turner declaring "enterprise search is our business, it’s our house and Google
    is not going to take that business." Gosh — I though enterprise search was
    Autonomy’s business, Autonomy’s house. This recent Investors Business Daily
    article had Autonomy as the "clear leader" in enterprise search, followed by
    FAST, IBM and then Google. Microsoft isn’t even mentioned — not once….

  • Newspapers To Team Up With Yahoo To Create An Online Classifieds Network

    Reuters reports on a Business Week article that shows how a "loose consortium
    of newspaper publishers" are in discussions with Yahoo’s HotJobs to build an
    online classifieds network. For Yahoo, this can help increase the popularity
    of HotJobs and for the newspapers, it can help them drive more ad dollars, but
    this time, online ad dollars….
  • Windows
    Live Adds Search/Personalized Toggle & 34 New Markets

    Gary Price points to two Windows Live blog posts including,
    search/personalized toggle and now in 34 new markets. The first describes how
    you can now toggle between search and personalized experience. Your last
    selection will be remembered for your next session. The blog says that this
    "replaces our old ‘hide’ option, with a much improved experience in ‘search
    only’ mode that is faster and includes search filters." Windows Live also
    entered 34 new markets including;.
  • Yahoo’s
    Livesearch Added To Firefox

    Yahoo launched Livesearch on AllTheWeb back in May. Danny has a detailed post
    about how it is similar to Lookahead and Google Suggest. Anyway, as we
    suggested on May 16th, Livesearch capabilities from Yahoo has been added to a
    new version of Firefox 2.0. You can download the new Firefox here and give it
    a try. Also you can read more at the Yahoo Search Blog, which has links to
    more methods of downloads….

  • Specialty Search Roundup #7

    Another week and another set of specialty databases and research tools that
    were posted on ResourceShelf during the past week or so….
  • Caffeine
    and Tin Foil At Windows Live Search

    What do Microsoft Interns, birthdays, caffeine and tin foil have to do with
    each other? Well, nothing. But at Microsoft, they have tin foiled and over
    caffeinated an Intern in the Windows Live Search group. Check out this picture
    of the Intern sitting at his desk, with his computer wrapped up in tin foil
    and with 99 cans of Cherry Coke. Why did they do this to that Intern?…


  • Here?s What Happens When You Scrape a Hacker Site
    , SEO BlackHat