Search Marketing in Latin America

Latin America is a tempting market for search marketers, with more than 80 million users and ever increasing broadband penetration. But this market also poses unique challenges that need to be addressed for campaigns to be successful. A panel of experts discussed the search landscape in Latin America at last week’s Search Engine Strategies Latino conference, and guest writer Sara Holoubek has excellent coverage of the session in today’s SearchDay article, Search, The South American Way.

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A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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