Yahoo’s Stock Falls On Panama Delay & Q2 Earnings Release

Everyone is blaming the fall in Yahoo’s stock price due to the delayed launch of Panama, Yahoo’s new ad system. We have USA Today reporting about a record second quarter revenue that still didn’t help Yahoo’s stock price. Bloomberg reports that Yahoo shares “had their biggest drop in more than four years” and how earnings fell just short of analyst projections. CNN has a catchy “No yodeling for Yahoo investors” headline for its report. The Wall Street Journal and Reuters explain that Yahoo’s numbers met expectations but that the delayed launch caused concern that Microsoft can catch up with Yahoo in the sponsored search game.

Related reading

youtube and child safety: is the service doing enough?
Google / YouTube and brand safety: What's next?
lessons learned from launching 100+ campaigns
Amazon Advertising, Prime Pantry